Events and trade shows represent the channel sales and marketing people everywhere love to hate. High costs, LOTS of time (before and during the event), typically followed by less-than-exciting leads and few converted sales. But when executed well, events do have their place in delivering solid, profitable revenue. You just have to get a few things right.

We recently updated our trade show marketing best practices guide with a ton of new information, best practices and insights, including:

  • 29 tips for making the most of your next trade show
  • Eight requirements for a successful event strategy
  • How social media can increase your event’s attendance, revenue & participation
  • 20 best (and worst) practices for your next trade show booth
  • How to work a trade show floor
  • 12 ways to get more referrals from your next event
  • A better way to qualify leads at your next show
  • How to manage and measure ROI from events
  • Much more

You can download a free copy immediately at this link, or email me directly and I’ll send you a copy.

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