By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m thrilled to feature Heather Foeh, vice president of customer experience at LookBookHQ. A Texan and wanderlust whose also one of the best customer success executives working in B2B today, Heather was named Eloquan of the Year in 2010 and has gone on to shape customer culture and advocacy programs for companies such as Oracle, Lattice Engines and Vision Critical. When not delighting customers you can often find her traveling the country with her husband in their classic Airstream trailer.
Heather suffice it to say gets stuff done. Here in her own words is how she does it.
Location: Henderson, Nevada (Yes, we live 15 minutes from The Strip, but we really only go there when we have out-of-town visitors.)
Current computers: A MacBook Air for work (travel light!) and a MacBook Air for home. I had to put stickers on my home one so I would stop getting them mixed up.
Current mobile devices: iPhone 7 and iPad Mini. I’m asking for an Apple Watch for my birthday…
What apps/software/tools can’t you live without? Top of the list is Calm which is a meditation app. It’s not cheap but I’d honestly pay double for it because it’s been so valuable to me. Next would be Evernote – I use it to organize both my personal notes and work notes and I love that it’s synced across all of my devices. Finally, I think I’d have to say Instagram is in the list too. We have found a lovely community of fellow Airstream owners on there and have gotten so many great camping suggestions from them. A few other apps I love: IMDB, Swarm, VSCO and Wunderground. We should probably also mention my Sudoku addiction.
What’s your workspace like? I work from home so I’ve set up a cozy little home office with a window that overlooks my backyard. I have a motorized UPdesk so in theory I try to spend half my day standing and half my day sitting but it doesn’t always work out quite that way. Several years ago I splurged on a Herman Miller chair and that was absolutely money well spent.
What’s your best time-saving shortcut or lifehack? In the last year I’ve started blocking out time for “Deep Work” at least every other week. It’s usually about 3 hours long and I try to take my computer out of my office to another spot in my home (or back porch) and really dig into a meaty topic. It might be something I need to write or a process I need to think through. I usually start the session with colored pencils and a sketchbook. I am a truly terrible artist and it’s not about the visual outcome, it’s more about the process of brainstorming on paper and physically writing words. I don’t think this qualifies as a “shortcut” really, but I would consider it my latest lifehack.
What everyday thing are you better at than anybody else? Dang, this is a tough one… I’m pretty excellent at napping. I could probably earn at least a silver medal if Napping Olympics existed.
What’s your favorite to-do list manager? I have never found the magic solution here, and it’s certainly not for lack of trying. I’m currently using Evernote primarily, but I also end up emailing myself a lot of reminders. So on any given day (in my personal inbox especially) you’ll see 5 or 6 emails from me to me with things like “Download pics off camera” or “Send Thank You note to so-and-so”. It’s not elegant but it works. I also use a sticky note each day to list out of the 4 or 5 things I really, really must get done that day. I love to cross those items off and then put that sucker in the trash at the end of the day.
What do you listen to while at work? I need wordless music when I work so I listen to a lot of soundtracks. Some of my favorites are Mansfield Park, The Last of the Mohicans, Pride & Prejudice, The King’s Speech, and Emma. I’ve also recently discovered Noisli which makes soothing background noises via a browser window or Chrome extension – two thumbs up.
What are you currently reading? I’ve been devouring the Captain Lacey Regency mysteries by Ashley Gardner. I cannot recommend them highly enough! I also just finished reading 1984 because it seemed rather timely.
What’s your sleep routine like? I’m definitely one of those 8-hours-a-night kind of people. I usually get up around 5:15 AM so I’m pretty much always in bed by 9:00 PM. It’s incredibly boring of me.
What’s the best advice you’ve ever received? This is incredibly tactical but it has been so helpful to me: Paul Teshima once shared with me that on Sunday night you should look at your week ahead and get a feel for the whole thing and plan blocks of prep for big items a day or two ahead of time. Then each day at the end of the day you should also look at tomorrow and mentally prepare for your meetings and deliverables. I actually try to do the Sunday night piece at the end of the day on Friday instead and that works well for me. There’s something very empowering about taking ownership of your calendar instead of letting it own you.
Anything else you want to add? I’m a big believer on starting your day on your own terms without your electronics. For me, this is meditating and journaling. But for others it might be going for a run or just quietly having a cup of coffee while listening to the neighborhood wake up. When I start my day with intention it just goes so much more smoothly. It gives me a small bit of control in an otherwise hectic pace of life.
Fill in the Blank: I¹d love to see BLANK answer these questions. Sam Melnick at Allocadia