In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads that we love:

Inbound and Outbound: The Zen of Balanced Marketing

You need both inbound and outbound marketing tactics to grow a business successfully. Great insight, Linda West.

6 Ways You Can Repurpose Case Studies To Generate More Leads
You should be getting more out of your case studies. Thanks for the great tips, Keith Smiley.

The Power of And

This word alone captures the essence of today’s leadership challenges. Great ideas, Eric McNulty.

5 Ways to Transform Your Content From Adequate to Awesome

Start by bridging the gap between Sales and Marketing. Thanks for the article, Rachel Davidson.

The Sales Productivity Trap: Don’t Add New Tools Without Rep Buy-In

How your company can work more proactively and intelligently. Love this, Tiffani Bova

No, Data Is Eating the World

Our technological shift is being driven by data, not software. Thanks for the ideas, Dries Buytaert.

How 500 B2B Marketers use Twitter for Lead Generation [A Socedo Study]

Marketers get creative with the data they get from Twitter. Great article, Jingcong Zhao.

Five Effective Neuromarketing Principles That Boost Marketing Efforts

What works and what doesn’t in persuading your customers? Thanks for the article, Laurynas Skupas.

Don’t Wait. Create Opportunities.

Sales is a changed game since the 1980s. Thank you for the ideas, Anthony Iannarino.