Too often advocacy programs are watered down into random acts of referral requests, misused customer advisory boards and occasional fire-drill requests to respond to negative comments.  But when executed as a core part of your culture, an ongoing and embedded part of how you interact with your customers and audiences, advocacy can be highly profitable.

In this presentation from yesterday’s Customer Marketing Summit from Influitive, I outline research demonstrating exactly how companies are converting advocates into sales, greater lifetime value and healthier businesses.

I also outline numerous tactical examples of how advocate and referral marketing can be embedded into your company’s everyday operations.

Enjoy!