In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

6 Viral Video Marketing Examples That Will Never Get Old
Some great examples of viral marketing videos and why they were so successful. Thanks, Amanda Zantal-Wiener.

How the Best Salespeople Win “Toss-Up” Sales
Great advise on how to win those toss-up sales. Thanks for your insights, Amy O’Connor.

HTML of Text Emails: Which is Better?
A look at which style is more effective in getting people to actually open your emails. Great article, Mike Madden­.

What is the Role of Sales Enablement?
While sales enablement is important in helping sales people sell better, what’s often left out of the conversation is that sales enablement isn’t alone in it’s mission. Thanks for your thoughts, David Brock.

How Customer-Hero Stories Help You Connect Better
An interview with Mike Bosworth about the power of customer-hero stories and connecting with your buyers. Thanks, Brian Carrol.

Is Prospecting an Activity or a Lifestyle?
You need to make prospecting a part of your lifestyle if you want to reach all your sales goals. Thanks for the advice, Mark Hunter.

10 Things You Need to Do More Of
Some great lifestyle suggestions on what you need to spend more time doing. Thanks, Anthony Iannarino.

If You Have Faced Bullying, ADHD, OCD, or PTSD, or Know Someone Who Has, Chris Edom’s Story Will Inspire You
Mike Wineberg shares a podcast by his friend, Chris Edom, about overcoming certain difficulties. Some great lessons in there. Thanks for sharing, Mike Wineberg.

People Have an Irrational Need to Complete ‘Sets’ of Things
Some organizations may be taking advantage of the fact that people tend to irrational have to complete sets of tasks, donations, or purchases. Great insights, Carmen Nobel.

You Need to Stop Using These 6 Cheesy Sales Lines
Are you still using the same tactics and cheesy lines in sales that have been around since the 70’s? It’s time to grow beyond the ancient sales scripts. Great article, Ryan Taft.