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Can ChatGPT make a marketing workflow?

…Design Content & Design Briefs: Develop detailed briefs for executors and agencies. These should include campaign objectives, messaging, visual guidelines, and any specific content or design requirements. Collaborative Review Sessions:…

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How Marketing Orchestration Fosters Stronger Leadership Alignment

…the orchestration process keeps content calendars synchronized, preventing conflicting messages and maintaining a cohesive narrative throughout various marketing channels. Leadership needs this cohesive framework to guide their teams to go…

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MarTech Moment: You.com

…the intent behind B2B search queries. This enables marketers to target their content and ads precisely to businesses seeking specific products or services. By tapping into You.com’s intelligent search capabilities,…

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How to Tell When It’s Time to Improve Your Marketing Orchestration?

…teams, this is quite common across sub-teams. For example: the media planning team is not in constant contact with the content team about what is and is not performing. This…

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Streamlining Content Development with Minimal Lift 

…short term. What is a Content Taxonomy? A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right…

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The Winning Formula of AI and Personalization in B2B

…segment. Dynamic Content Personalization What it is: Customize content dynamically based on user data and behavior. This involves adjusting website content, email campaigns, and other marketing collateral in real-time to…

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The Science of Content Success: Analyzing Metrics in B2B Marketing

…layout and placement of key content elements. Integrating Metrics with Content Strategy Effectively integrating metrics into your content strategy is a dynamic process. Regularly reviewing key metrics should inform adjustments…

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AI in B2B: Navigating 2024 with Experts Matt Heinz and Nicole Leffer

…are used. Assistance in administrative tasks, content creation, sales strategies, customer communication, strategic thinking and so much more. Advantages of AI for Time Management and Cognitive Load: AI offers a…