…craft workflows and basic visualizations. So, I asked it to craft a workflow based on the original prompt and its response. Here is what I got in return: It is…

…production teams. This is often where marketing organizations run into difficulty: the interplay between leadership, planning, and production teams. If you have an in-house agency, this challenge is even more…

…and trends that they can proactively approach. Importantly, orchestration provides a framework for inputting and tracking the data, avoiding inconsistencies and inaccuracies. Data is consolidated from each channel into one…

…nitty-gritty of attribution, its impact on ROI, and why even the best of us can get it wrong. Selecting the right attribution model for your business is no simple task…

…the most effective tool we’ve found for getting started. The RACI model guides you in identifying all the tasks involved in a process, listing them in order of necessary completion,…

…and structure to do it right. When there is restructuring, it’s important to hear from your contributors what has been working and what has not been working, because you’ll need…

…bad. I do love them, and love the idea of reading something and instantly feeling like I have control over my life. But that’s never the outcome, is it? I…

…alignment. Not intentionally, but with the nature of how siloed teams are structured, cross-team collaboration is limited and the idea of alignment isn’t seen as a priority. Thus it’s common…