Matt on Marketing

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Friday, February 16, 2007

Listen privately now, or publicly later

Fascinating story from Miller Brewing Company, where several employees are not happy with the CEO's decision to freeze pensions. Some employees have taken their frustrations to YouTube, where they've published an amateur song/skit about the situation.

Appeasing all of your employees all of the time, no matter what the size of your company, is impossible. But listening should be required, and making sure your employees know you're listening to them and hearing/understanding their concerns is extremely important.

It may not stop some from expressing their frustrations publicly, but it will certainly mitigate the volume and intensity.

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