Fascinating story from
Miller Brewing Company, where several employees are not happy with the CEO's decision to freeze pensions.
Some employees have taken their frustrations to
YouTube, where they've
published an amateur song/skit about the situation.
Appeasing all of your employees all of the time, no matter what the size of your company, is impossible. But listening should be required, and making sure your employees
know you're listening to them and hearing/understanding their concerns is extremely important.
It may not stop some from expressing their frustrations publicly, but it will certainly mitigate the volume and intensity.