Constant Contact recently launched
event marketing capabilities for their customers, joining companies such as
Cvent and
EventBrite in making business events easier to organize and promote.
But why host an event in the first place? Here are 35 ideas to steal from, or use as inspiration for a unique event to drive results for your own business.
- Product launch
- Store opening
- Customer training event
- Expert guest speaker
- How-to workshop
- Raise money for a favorite charity
- Book signing
- Town hall meeting
- Focus group
- New product preview
- Private event for your best customers
- Private event for your partners and/or suppliers
- Press conference
- Anniversary celebration
- Birthday celebration
- Free sample party
- Kids Day
- Seniors Night
- College Night
- Celebrity appearance
- BBQ
- Cocktail party
- Black Friday "early access"
- Vendor/supplier fair
- Job fair
- Networking for neighboring businesses
- Group discussion
- Memorial
- Support group
- Book club
- Mastermind group
- Movie marathon
- Concert
- CD release party
- Expansion or remodel completion
There are dozens of reasons I've left out. What can you add? What additional reasons have you used to host an event that drives more awareness, more customers and more sales for your business?
