‘Tis the season to send your customers a “we’re thankful for your business” email.   I’ve been getting several of them this week.  Most are well written and sincere. 

I’ve had a couple clients ask me if these are a good idea for their customer base as well, and they certainly are.  But here’s the rub. 

Of course you’re thankful for your customers’ business, and reminding them of such this week in particular is a great idea.  But you’re equally thankful for their business the other 51 weeks of the year.  Your customers need to be reminded of that (with your words and your deeds) on a regular basis.  That’s the best way to demonstrate your true thankfulness and appreciation, ultimately.

By all means, take the opportunity today to send a thank you email, blog post, tweet, whatever.  Just make sure you’re doing the same the rest of the year.