Amidst a
great post on
social media execution strategies within large organizations,
Jeremiah Owyang from
Forrester reiterates an important point about what social media is
really about:
"80% is Strategy only 20% is Technology. Eighty percent of social media success is dependent on understanding customers, defining an objective, and assembling the right strategy that encompasses: plans, roles, process, budgets, measurement, and training --not a focus on technology.
"The faster brands can realize that approaching social marketing and collaboration isn't about technology, but about process and change management the better off they are."
