Matt on Marketing

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Wednesday, February 17, 2010

Are you indispensable?

It's a question not just of what you do that nobody else does, but of what results you enable - for your team, your business, your clients, your family, your friends, your professional network - that makes you irreplaceable. And highly valuable.

It's not always in what you do, but sometimes in the way you do it. The speed with which you get things done. The approach you take, the focus on results, the obsession with benefits to those around you.

And it's not just about you. Your team, your product, your company all can be indispensable. Indispensability is scarcity plus value, which puts you in high demand at a premium price.

Being indispensable has many angles, manifestations and benefits. What are yours?

To learn more about being indispensable, read Seth Godin's new book Linchpin.

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