The 50 most influential people in the Dreamforce community #DF14

df14influencersLast year we published a list of the most influential 2013 Dreamforce attendees, and it generated a ton of discussion as well a little bit of controversy. Some of the smartest Salesforce users didn’t make the list, and others who claimed enormous networks of followers were left off as well.

So, of course, we decided to do it all again this year. Thanks to our friends at Little Bird, below is a ranking of the most influential people in the Dreamforce community. It’s compiled not by measuring likes and followers and activity, but rather is based on how active, influential and interactive these people are within the Dreamforce community itself.

This is an important distinction, and particularly valuable if you’re developing your own influencer strategy. You don’t want to just engage those with high follower counts. You want to engage those who have true credibility with their peers, who not only publish but respond and interact with others. You’re looking for those who have been authenticated and endorsed (by proxy of direct engagement) by others on the same list of influential people.

That’s why some of the brightest MVPs aren’t on the list. It’s why high follower counts but low participation and “give back” scores won’t help you rank either.

The Little Bird platform has evolved significantly since we did the first version of this list last year. I encourage you to check out the short report from Heinz Marketing and Little Bird via SlideShare below for more detail on this year’s top 50 most influential Dreamforce attendees, which also details more of the methodology behind the list.

Interested in seeing how your personal or corporate brand relates to this list, and where you sit within the Dreamforce community directly? Click here and Little Bird will create your own personalized report highlighting where you’re likely to get the most traction among Dreamforce influencers & attendees this week.

The full “top 50″ list is below (you can also follow them all at once via the Twitter list here).

  1. Marc Benioff @Benioff
  2. Jeremiah Owyang @jowyang
  3. R Ray Wang @rwang0
  4. Charlie Isaacs @charlieisaacs
  5. Peter Coffee @petercoffee
  6. Jeff Grosse @CRMFYI
  7. Ann Handley @MarketingProfs
  8. Dan Darcy @dandarcy
  9. Christopher Penn @cspenn
  10. Mike Gerholdt @MikeGerholdt
  11. Paul Greenberg @pgreenbe
  12. Erica Kuhl @ericakuhl
  13. Geraldine Gray @GeraldineGray
  14. Marcus Nelson @marcusnelson
  15. Matt Heinz @heinzmarketing
  16. Michael Farrington @michaelforce
  17. Jill Rowley @jill_rowley
  18. Charlene Li @charleneli
  19. David Schach @dschach
  20. Becka Dente @sfdc_nerd
  21. Nick Hamm @hammnick
  22. Parker Harris @parkerharris
  23. Reid Carlberg @ReidCarlberg
  24. Matthew Lamb @SFDCMatt
  25. John Taschek @jtaschek
  26. Koka Sexton @kokasexton
  27. George Hu @GeorgeHuSF
  28. Narinder Singh @singhns
  29. Vala Afshar @ValaAfshar
  30. Zachary Jeans @ZacharyJeans
  31. Jon Miller @jonmiller
  32. Brandy Colmer @forceDotMom
  33. Michael Krigsman @mkrigsman
  34. Marcel LeBrun @lebrun
  35. Matt Brown @mattybme
  36. Adam Seligman @adamse
  37. Amber Boaz @amber9904
  38. Tristan Bishop @KnowledgeBishop
  39. Dave Carroll @dcarroll
  40. Kraig Swensrud @kswensrud
  41. Pat Patterson @metadaddy
  42. Jeff Douglas @jeffdonthemic
  43. Gordon Evans @GordonEvans
  44. Kevin Swiggum @KevinSwiggum
  45. Natalie Petouhoff @drnatalie
  46. Eric T. Tung @EricTTung
  47. Dharmesh Shah @dharmesh
  48. Kyle Lacy @kyleplacy
  49. Joshua Hoskins @jhoskins
  50. Laura Fitton @Pistachio

Maria’s App of the Week: Tellwise

appoftheweek-300x284This week’s app of the week is provided by Maria Geokezas, Director of Client Services at Heinz Marketing. Check out past featured apps here.

The Smart Way to Prospect

I spent two solid days this past week at the MarketingProfs B2B Forum. Along with the inspirational keynotes and educational sessions, I always appreciate the opportunity to walk the tradeshow floor and learn about new products and services. But, it’s hard to break the ice with the sales person that’s tethered to their booth.

Which got me thinking about Tellwise. If these sales reps had used Tellwise, it would have been easier for them to develop relationships with their prospects in advance of the show and get more people to engage with them at this event.

In the nature of full disclosure, Tellwise is a client of Heinz Marketing.  They didn’t ask me to feature them on our blog, but I believe in what they are doing and think sales people (and their prospects) could truly benefit from Tellwise’s approach.    

Tellwise makes it easier for sales people to turn prospects into relationships into business.

With Tellwise, sales people can connect with their customers and potential buyers via rich, content-heavy and personalized communications. It’s the perfect combination of content marketing and personalized sales communications.

To show you why Tellwise is so great – let’s compare two different situations.

The Current Sales Process

A typical sales rep will spend time to put together a text-heavy “are you ready to buy” solicitation email…. and then wait. For some kind of sign. The sales rep has no way of determining the prospect’s interest level, or if their email was even opened. It’s a very inefficient process that elongates the sales cycle unnecessarily.

The Tellwise Sales Process

The sales rep can very quickly put together a professional-looking, content-rich, personalized “Smart Message” for their prospects. When the prospect receives the email and accesses the content, the rep is alerted. The rep can see what piece of content a prospect is reading and engage with the prospect directly via an integrated instant message. The rep has immediate insights about the subject matter of interest as well as their prospects’ level of interest – creating a more relevant experience for the prospect and a more efficient sales process.

Tellwise allows the seller to engage in real time in a much lighter weight approach via instant message. As the sales process moves along, decision makers and SMEs can be added to the experience while the sales rep gets to stay in control of the experience. Objections and discussions can be addressed instantly. Tellwise even integrates with DocuSign so that when the time comes, an electronic contract can be dropped into the environment.

But don’t take my word for it. Check them out for yourself:

B2B Reads: quirks, myths & boorish behavior

best-blogsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

Why successful never bring smartphones into meetings
According to new research, the more money that people make, the less they approve of smartphone use. Are you constantly using your smartphone during meetings? Interesting stats Travis Bradberry.

How to close a sale: the only thing you need to know
Are you focusing on you during a sale or on your prospects? It might be to think less about the outcome and more on your prospect. Great advice Jill Konrath.

And then the CEO threw a chair: the etiquette of boorish behavior
Reactions can sometimes be the most powerful indicator of how you lead your business. Don’t be the guy that throws his chair… Good article Jeff Haden.

How to create the habit of writing
Writing doesn’t come easy to everyone. If you can squeeze in the time to write a little bit every day, you’d be surprised at what you could produce. Thanks for the reminder Leo Babauta.

5 tips for creating a stellar Twitter bio
When it comes to Twitter bios, you have to find a way to make less be more. Aseem Badshah at Socedo has laid out 5 quick and easy tips to get the most from your Twitter bio. Thanks Aseem!

Want to improve your blog’s conversion rates? 11 tests to try
Only sticking to what we know works isn’t going to leave any room for growth. Try out these tests and see what results you can get for your blog. Great stuff from Pamela Vaughan.

Common headline writing myths we should all stop believing
Some of the headlines that worked in the past with the emotional triggers, are actually killing your traffic to your site. Are you writing headlines like these? Thanks Neil Patel.

5 quirks of the human brain every marketer should understand
The human brain is full of surprises with lots of little quirks and flaws. Hey marketers, how can you use these quirks to your benefit? Good stuff from Carter Bowles.

Two critical actions that distinguish great content marketers
Are you a goal-oriented person? Goals can be a key factor in distinguishing those great content marketers from the average. Thanks Joe Pulizzi.

8 expert advice on building an effective content marketing campaign
Creating campaigns is never easy, no matter what the topic is. It can take a lot of time and effort. So, how can we make killer content marketing strategies? Great insight Pam Sallegue.

Dreamforce “survive & thrive” advice from those who’ve been there #df14

dreamforceAs of this writing, there are expected to be more than 140,000 people at next week’s annual Dreamforce event.  That’s incredible on a number of fronts.  Over the past 3-4 years as the popularity and attendance at this event has skyrocketed, the need for a pre-meditated plan has increased exponentially in importance.  This includes everything from how you plan your time, how you take notes, what you walk around with and much more.

With so many people attending Dreamforce for the first time this year, I asked several “veteran” attendees for their best advice to survive and get the absolute most out of the week.  You’ll notice some recurring themes in their answers below.

Conrad Bayer, founder, Tellwise
Wear comfortable shoes because getting the most out of Dreamforce is about walking and talking. Optimize your schedule for conversations over sessions. You can get the sessions later but not the face to face time.

Chad Burmeister, VP Sales & Marketing, ConnectAndSell
Sign up for all of the social events in advance.  Just google DreamForce parties.  Whether you attend or not, it’s great to have the option to attend.  If you don’t sign up in advance, these events do get over-booked and sold out”.

Jill Konrath, sales expert, author and speaker
Write down every idea that pops up. Otherwise it’ll quickly disappear in the sea of new info that your brain is drowning in. When Dreamforce is over, review your notes to pick: 1) One actionable item that will have an immediate impact and 2) One long-term project/strategy that you can get started on.

Josiane Feigon, president, TeleSmart
I’ve been watching the Dreamforce Episodes that are fantastic in terms of behind-the-scenes stuff. They are hosted by Julie Liegl, the conference chair and she interviews major influencers from Salesforce. Some of my favorites are Episodes #1,4,9 and 13. Just wrote a post about it.

Gerhard Gschwandtner, publisher, Selling Power Magazine
Plan for serendipitous meetings. Don’t make the rookie mistake to create a schedule that’s jam packed full where you have to hustle from one meeting to the next without time to reflect on what you discussed at each meeting. Last year I created a 30 min break after each meeting which allowed me to take notes, check my email and return phone calls. I spent most of this in-between time near the entrance and run into many people that were not on my schedule, but eager to talk. This little idea doubled the number of conversations at the event.

Kurt Shaver, president, The Sales Foundry
Don’t overdose on sessions where it is all information absorption. Spread your time between sessions, the expo floor, talking to people in open areas, and even getting outside to enjoy the great October weather in San Francisco.

Anneke Seley, founder, Reality Works
Stay hydrated and pace yourself. Same as an endurance sport.:-)

Koka Sexton, director of marketing, LinkedIn Marketing Solutions
Dreamforce can be overwhelming to newcomers or can be a professional Disneyland. Pick a small number of companies you want to know more about and stop by to talk to their staff about their product. Determine what sessions you want to attend and be sure to write down 3-4 lessons learned that you can apply at your business.

Kyle Porter, CEO, Salesloft
Get the cell phone numbers of the people you want to connect with, set appointments with them prior but be willing to use text messages and be flexible. Don’t overwhelm yourself with sessions but for the few you pick, go all out. Make Chatter comments, sit in the front row, meet the speakers before and after. Ask a question, be insightful. Make yourself known. Get to inbox zero before you go to bed :)

Joanne Black, president, No More Cold Calling
Set a goal for Dreamforce and schedule as many meetings as you can in advance. It’s better to have a handful of robust conversations with specific action steps than to do the old “spray and pray.” Prepare for packed, exhausting days, so eat well and get sleep.

Jill Rowley, social selling expert & evangelist
If any of the exhibitors are a good fit for your offering, go by and say hi. Don’t pitch them on the showroom floor. Stop by to learn more about THEM. To be interesting, be interested. Don’t return home and stuff the business cards in your desk drawer.  Send a personalized invite to connect on LinkedIn and seek them out on Twitter. Have the LinkedIn mobile app fired up at all times. Dreamforce is a marathon, not a sprint. You are what you tweet, so tweet it up using #DF14 #DF14Sales #DF14SalesSummit and whatever other hashtags are relevant to your world.

Craig Elias, author, Trigger Event Selling
Pick one channel for all your communication while at Dreamforce. The last time I went people were texting me, tweeting me, emailing me, calling me, and sending me LinkedIn messages to meet at the show. It drove me crazy when it took me so long to figure which channel they used and to get back to them. This year I’m using text (+1.403.874.2998) as my primary form of communication while I’m this year’s Dreamforce and I’m telling everyone that’s the way to reach me at the show.

“How I Work”: Jeffrey Hayzlett, Chairman of C-Suite Network


Jeffrey Hayzlett

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Jeffrey Hayzlett.

Jeffrey Hayzlett is the Contributing Editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is also host of the digital television show Mind Your Own Business on C-Suite TV.  Hayzlett is a global business celebrity, speaker, bestselling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders.

Jeffrey, suffice it to say, gets stuff done.  Here, in his own words, is how he works.

Location: I work all over the world, wherever my work takes me is where I am working. Thanks to technology, I have the luxury of being on the go and staying connected to family, friends, and work. I have physical offices in New York, San Francisco, and Sioux Falls South Dakota – because we can!

Current computers: I currently use a MacBook Air. I find them to be totally reliable and easy to keep with me while I’m traveling. I used to be a Microsoft nut at one point but after I started using Apple I never went back.

Current mobile devices: I-Pad Mini, I-Phone 5, and I just ordered the I-Phone 6 Plus.

What apps/software/tools can’t you live without? Zoom is becoming one of my favorites because of its ease of use for video chats and linking multiple people at the same time. I also use Expense Cloud, Dropcam for watching everything at my house, Uber, and the United App.

What’s your workspace like? Very loft-like and open.  We are like a big family that is very transparent, and knows every conversation going on. You can’t hide. But it’s very upbeat and fun, almost like a home office.

What’s your best time-saving shortcut or lifehack? Being very focused is always the key and making the most out of my time. If I can delegate things to people then I should, and when I don’t do that is when I get behind.

What everyday thing are you better at than anybody else? Organization. I am extremely organized and know facts, details, numbers, and schedules.

What’s your favorite to-do list manager? I like Appigo Todo Cloud.  It helps me keep track of the promises, or what I call mutual conditions of satisfaction, between my team members and I.

What do you listen to while at work? Conference calls. I rarely find time to listen to music but when I need a pick me up I listen to one of three songs: The theme from “Bering Sea Gold” called Gold in These Hills, the theme song from “Leap of Faith” and the other one is always a throw back currently its Bob Segar’s Night Moves. Which happens to be the first album I ever won on the radio by being the 10th caller.

What are you currently reading? I’m in the middle of about five books. The most current ones are on the history of the crusades, Tudor England, and correspondent letters from two Norwegian brothers, one in America and one in Norway, during the 1880s.

What’s your sleep routine like? I get by with about five or six hours at most and sometimes just four or five. If I’m traveling I can sleep at the drop of a hat so I’ll take short naps from time to time.

What’s the best advice you’ve ever received? It ain’t gonna get done sitting there. Get off your ass and move.

Fill in the Blank: I’d love to see BLANK answer these questions. I nominate Jeff Lowe, VP of Sales and Marketing, Enterprise at Smart Technologies.

Five more questions to ask when hiring a sales manager

salesmanagerinterviewA couple years ago we published our “first five” recommended sales manager interview questions, as well as the answers we’d like to hear from A-player candidates. To this day it’s still one of our best-performing blog posts in terms of daily inbound search traffic.

As such, here are five more questions we use most often in helping clients vet their sales manager candidates. None of these have black and white answers, but we’ve included a guide to the range of responses you’d like to see from top-tier prospects.

1. How would you increase active selling time for your reps?
Our goal with this question is to ensure the manager understands and values the concept of active selling time in the first place. Beyond that, we want to hear examples of how they’ve worked not only with individual reps but also fellow managers, sales operations and marketing to increase the amount of time sales reps can focus on…selling!

2. Business development reps (BDRs) owned by sales or marketing, and why?
We typically will take either answer here as long as there’s a clear ROI and justification behind the decision. And in either case, we want the manager to make it clear that deep integration of process, objectives and execution between sales & marketing is still required to increase immediate and long-term opportunity conversion potential.

3. How do you divide up your time each week?
Every sales manager worth their weight in salt is crazy busy. They invest heavily in the success of their team, work as an advocate for their teams across other departments, work actively to train on new products and sales best practices. But there’s a difference between a sales manager who can triage their day, and those that triage their time overall. The best managers have a strategy for how they’re spending their time – which accounts for unexpected requests but also ensures that the right work gets done at the end of the day.

4. Besides CRM, what tools are most important for successful reps today?
Every week it seems there’s a new set of tools aimed at making sales more successful. We don’t necessarily need the manager candidate to be up on ALL of them, but we do expect that they’ll have favorites based on what they’ve directly used in the past, and have a strong sense for how each of those directly impacts positively the efficiency and performance of their teams and results.

5. What’s your strategy for managing and motivating millennials?
There are distinct, research-based differences in how millennials work, are motivated and approach sales. Any good inside sales manager should know this, and at least have examples of how they’ve successfully managed millennial sales reps recently.

Would love to hear additional sales manager interview questions you’ve found valuable in separating A from B and C players.

Ridiculously Good Content with Pathological Empathy

By Brian Hansford, Director of Client Services, Heinz Marketing, Inc.

Heinz Marketing hosted Ann Handley in Seattle for our 3rd annual B2B Fast Tracks event.  We ran two special sessions with Ann including a special executive session for CMO’s and a broader presentation for B2B marketers.

everybody-writesAnn consistently shares great content marketing ideas and she’s a driving force with MarketingProfs.  Her presentation focused on effectively engaging customers through well-developed content.  Ann shared many of the great ideas and practices in her brand new book “Everybody Writes – Your Go To Guide to Creating Ridiculously Good Content” which I highly recommend adding to your content marketing reference library.

Everybody and I mean everybody, produces content

Content is everywhere.  Sales reps produce content to in emails and presentations.  Executives develop content for analysts and investors.  Even customers produce content.  Content is published through email, social media, billboards, tradeshows, NPR, and books.  The most successful companies will engage customers most effectively with the best written content.  Content isn’t left up to a single marcom writer.  Even in 2014, every single person still needs to write.  It doesn’t matter if we live in a world of abbreviated text messages and chatting in 140 characters or less.  Ideas are shared rapidly and broadly from writing.  Writing is takes practice.  Even so, writing is incredibly important and B2B marketers need to do it well.

Pathological Empathy

Ann’s presentation was loaded with fantastic information and practical guidance for doing content marketing better. However, even though B2B marketers are making positive advances in content marketing, the quality of content must improve.  There is still way too much focus on “content is king” which places more emphasis on quantity, and less on customer engagement.

Great content needs “pathological empathy” – I love this.  Not just empathy but pathological empathy.  Good writing requires understanding the audience and their perspective. To be truly empathetic means talking with customers and listening. Learn their perspective. Identify what emotionally drives their decisions.  Ask customer how and why they do the things they do.  Don’t lecture customers with features and functionality. Don’t just shares statistic, tell stories that customers relate to.  Remember, interested is interesting!

The Formula for Great Content

B2B marketers can follow a formula for creating great content.  It’s an elegant solution we can all follow.

Utility x Inspiration x Empathy  = Great Content

Imagine content that is a zero with empathy or usefulness.  Multiply anything by zero will give you…zero.  We all consume content that is useful and inspired by experiences and facts.  We love a great story that shows how peers overcame a challenge and achieved success. Instead of telling customers how great you are, tell them how great they are and how much greater they will become!  Appeal to the imagination.  Find the content that helps customers, has inspiration and supporting data, and shows understanding.  Avoid the zero in any one of the categories and great content will emerge.

For a detailed review of the event, I invite you to read Margaret Dawson’s review on the RivalIQ blog.

Why We Run the B2B Fast Tracks Program

Heinz Marketing started the B2fasttracks pngB Fast Tracks program to share innovative ideas for marketers to test and implement through their efforts. We have brought great thought leaders like Ann Handley and also featured colleagues from great local companies like Avalara, Payscale, and DreamBox Learning.  We are heavily focused on making the B2B Fast Tracks program a high-value event series for the B2B community.   Stay tuned for details on the 4th event coming in the spring of 2015!


The cost of failure is at an all-time low

failure_success-1s8uanrIf you wanted to publish something 20 years ago, it had better be good.  Because the printed word took longer, was more permanent, and difficult if not impossible to change once published.  It was also far more expensive to publish in the first place, so the cost of doing something wrong was high.

If you wanted to launch a product 20 years ago, it had better be good.  Because you had one shot of getting it on the shelves, into a boxed product, or to the market.  There was no such than as version 2.01.  There was only version 2.  And it had better be good.  The cost of getting it wrong could be disastrous.

Even the cost of testing 20 years ago was higher.  The idea of A/B testing has been around for at least 100 years (if not much longer), but it was costly enough to test even 30-40 years ago that you limited what you tested to things you thought had a high likelihood of working. Counterintuitive variables?  They were often too expensive to test at all.

Today, of course, the cost of failure is remarkably low.  Did you ship a product with a bug?  Fix it and ship your customers a new version.  Not sure which variable will work best?  Test dozens at a time with little to no risk.

Have something you want to publish?  Write it and ship it now.  For free.  Want to change it?  Edit your copy and click the “update” button.

Failure still hurts.  Achieving a higher success rate is always favorable.

But today, the cost of failing is so low, the smartest marketers and companies actively seek failure as part of their strategy, and as part of an accelerated path to sustained success.

With failure costs so low, the cost of change is almost always lower than the cost of staying the same.

So maybe the question isn’t just how will you win this week, but also, how will you fail?



Matt’s App of the Week: MailLift

appoftheweek-300x284This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

You know what stands out to prospects, customers, partners and others today?  Not email. Not a social like.  How about a hand-written note?

Sure, it takes a lot more time.  You gotta find some nice paper, make sure your penmanship is legible, dig through your desk for stamp, etc.

Hand written notes stand out more than ever before today, but executing them – especially when you want to do it regularly and consistently – can be really tough.

Until MailLift, that is.  Here’s the gist: Either via direct integration with or via an email template, you tell them what to do.  Who it’s going to, who it’s coming from, and exactly what to write.  Then, retired school teachers write your note in beautiful, unisex penmanship and mail it for you.

Completely turnkey.  Online reporting.  Integration with your CRM so it can be planned as part of a lead disposition or outreach sequence.  Saved templates so sending your next hand-written note is literally a single click of a button away.

I’ve been testing it and love it.  Definitely worth checking out.

B2B Reads: pitfalls, rejections & deeper value

best-blogsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

The deep, dark, emotional challenges of being a leader

Being a leader can almost mean that you have to jump over hurdles and deal with difficult tasks. How do CEOs deal with these struggles? Real life examples from real people. Thanks Brad Feld.

Why white papers still matter: their role in effective content marketing

You may think white papers are a thing of the past, however they are not dead. They can still be highly effective content marketing tactics. Thanks for the reminder Roanne Neuwirth.

Influencer marketing: avoid pitfalls and tap into deeper value

What do you think are key tactics of a strong marketing approach? Influencer marketing can be efficient, but don’t forget to dig deeper. Great tips Carmen Hill.

How responsive web design works [infographic]

Designing a cool website is great and all, but it’s the research it can give marketers is even more important. Are you making sure that your website is responsive on all platforms. Great insight Lindsay Kolowich.

9 reasons your emails get rejected

Have you been fighting with your emails these days? Check out these 9 great tips to why your emails are getting rejected. Thanks Jared Flamm!

Marketers regularly use over 100 software programs

To many, 100 software programs seems absurd. However, when you think of all of the programs that you use, then think of all of the programs that are connected to those, you just might be at 100 now. Interesting stuff Scott Brinker.

Listening and empathy: making your marketing more human-centered

According to research, some companies have been struggling with connecting with their customers and buyers. Don’t forget to be human! Great tips Tony Zambito.

Three campaigns that prove direct mail is still worth your time

Don’t you love receiving cards in the mail? Most people do. Direct mail is still an effective way to get in front of your busy business owners. Good stuff Lisa Fugere.

The difference between content marketing and inbound marketing (and why it matters)

Content marketing and inbound marketing are not the exact same, but definitely can coincide. What do you think the difference between the two is? Good comparison Joe Chernov.