In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
How to get your employees to think strategically
Strategic thinking is one of the most important elements of leadership. So how do you instill strategic thinking into your employees? Great stuff from Will Yakowicz.
Are you pandering to the B2B slave trade?
A majority of marketers are saying that lead volume is the key to their success. That shouldn’t be the only solution though. Interesting post from Ardath Albee.
What sales operations can learn from agile development
Sales teams can apply some of the same principles in agile software development into their sales process. Here are seven key concepts you could adopt into your strategy from Steve Silver.
4 tips for selling to technical decision makers
A lot of salespeople avoid prospecting accounts with technical decision makers. Here are four tips to grow your credibility with these decision makers. Great tips from Babette Ten Haken.
How to bulk up your B2B sales
You don’t need to make up some new marketing trick or invent a new process to bulk up your sales. Make a couple of tweaks to your existing process. Great article from Larry Kim.
Protect your B2B marketing budget
When it comes to budget cuts, the marketing department generally gets the short end of the stick. Here are some tips to reduce the impact that cut-marketing-first thinking will have on you. Great tips from Christopher Ryan.
3 ways to approach an angry customer on social media
Word of mouth rules marketing on the Internet. Now, when a customer experiences something negative with respect to your company, the whole world will know about it within five minutes. Here are some tips to tackle that from Spencer Frandsen.
6 ways to measure B2B content marketing performance
This article nicely outlines how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and engagement. Great stuff from Derek Edmond.