Heinz Marketing has books in print as well as eBooks. Check them out below.

Books in Print

BOOK image cover smallThe Modern Marketer’s Field Guide

by Matt Heinz


Paperback: 141 pages
Publisher: Heinz Marketing Press
ISBN-10: 0615487815
ISBN-13: 978-0615487816

Description
The speed of innovation and change in B2B marketing has never been greater. And the need for clarity for a blueprint, for a guide to what’s really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion – is what you’ll find in this book. It covers a lot of ground, but quickly. With a comprehensive view of the sales and marketing pipeline, but done in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.

Reviews
This comprehensive collection of essays and posts covers all aspects of modern marketing; from content and social to demand generation and sales operations to customer loyalty and retention. No matter which page you turn to, you’re sure to find something useful and interesting.
–Jon Miller, Co-Founder, Marketo


heinz SsS cover smallSuccessful Social Selling

by Matt Heinz


Paperback: 50 pages
Publisher: Heinz Marketing Press
ISBN-10: 0615364098
ISBN-13: 978-0615364094

Description
One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they’ve actively ready to buy. The channels, relationships and content available openly across the Web make it easier than ever to build strong, scalable pipelines of near-term and future business. This book will help you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day. With a mix of strategies, tactics and tools, you can immediately start filling your sales pipeline with more qualified prospects and conversion opportunities.

Reviews
Contrary to popular belief you can use social media to attract and retain customers…and Matt Heinz shows you how. Successful Social Selling lays out the process in a way that any marketer can take and implement immediately by developing the kind of content marketing that prospects and customers simply can’t ignore or share. Successful Social Selling is a no fluff guide that gives you the information you need to get the job (and process) done right.
–Joe Pulizzi, Founder, Content Marketing Institute


 

Sales for Startups

Sales for Startups

by Matt Heinz


Paperback: 64 pages
Publisher: Heinz Marketing Press
ISBN-10: 0615487815
ISBN-13: 978-0615487816

Description
Successful selling in a new market or new business is a blend of art and science, creativity and discipline. But no matter what you re selling, and to whom, a certain foundation of core strategies can get you off on the right track and accelerate your path to customer and revenue growth. Sales for Startups gives entrepreneurs, business owners and startup leaders a set of fundamental sales tools, processes and best practices to begin selling and producing results fast, with a foundation in place that can facilitate rapid scalability. Whether you re building a sales effort from scratch or looking to improve an existing team, this book will give you specific new ideas and insights to hit and exceed your number.

Reviews
Sales for Startups is a very useful guide that should be read by angel investors, entrepreneurs and sales managers who join startups. The author provides a clear guide to creating the right sales engine that will move the startup into a market leader. A great investment that can save you a great deal of time and money.
–Gerhard Gschwandtner, publisher, Selling Power magazine


Successful Selling

by Matt Heinz


Paperback: 180 pages
Publisher: Heinz Marketing Press
ISBN-10: 0615364098
ISBN-13: 978-0615364094

Description
What are the secrets to unlocking more sales at a lower cost? How do you match your sales strategy with the way your customers want to buy? Where do you spend your time to build the biggest-possible sales pipeline? How do you close more business when your buyer is in control? This book answers these questions while addressing more than 50 additional strategies, tactics and best practices to help you attract more prospects, focus on customers who want to buy, increase your referrals & repeat business, plus build a predictable and scalable pipeline of future business for months to come. This book covers topics such as: How to get three hours back every day Five tips to avoid call reluctance and reach new prospects How to build a list of your competitor s customers 12 tips for building & managing a bigger sales pipeline How to build thought leadership and influence How to achieve a frictionless sale every time And much more!

Reviews
Matt does more than just explain in simple, concise terms what sales and pipeline management mean to your business: he also provides a primer for how to boost productivity in your overall workday so you can make space for focusing on sales and customers. As someone who has managed lead generation and sales enablement efforts, I wish this book had been around sooner.  Clear, concise and practical, Matt’s book is not just about successful selling, but about successful customer management. Every business owner needs to read this crash course in effective selling and lead management if they want to grow their business without losing their sanity!
–Maria Ross, Founder, Red Slice, LLC and author of Branding Basics for Small Business


Move The Mouse & Make Millions!

by Matt Heinz (Author), Alan Urdan (Illustrator)


Paperback: 120 pages
Publisher: HouseValues University Press
ISBN-10: 1424342872
ISBN-13: 978-1424342877

Description
To achieve success in today’s competitive marketplace, small businesses need to master the Internet as a central part of any good marketing strategy. But creating the right marketing strategy online isn’t always easy, and can often be intimidating – even for the tech-savvy business owner. This book empowers small business owners and managers with a complete plan for building a successful, sustainable Web marketing strategy to grow their business, win more clients, and keep current customers coming back for more. The book is organized into simple, individual daily steps – making it easy to follow for readers of all ages and experience levels. By following the simple, sequential steps outlined in this book – most of which are FREE – you will establish a comprehensive Web marketing strategy that delivers results!

Reviews
Dozens of great marketing ideas, all designed to help small business owners kick their businesses into overdrive. Priceless help from a true entrepreneur who’s “been there, done that.”
–Hugh Siler, owner, Siler & Company, Costa Mesa, Calif.

The ideas in this book will make you look like a marketing superstar, with the results to back it up.
–Sarah Fox, owner, The Bath Bar, Kirkland, Wash.

This book makes Web marketing easy! Anybody can follow these simple steps to quick success and results!
–Claudia Wicks, 30-year real estate veteran and trainer


Are You Selling Pants, Or Selling A Dream?

by Matt Heinz


Paperback: 160 pages
Publisher: Heinz Marketing Press
ISBN-10: 142434462X
ISBN-13: 978-1424344628

Description
Why is the best marketing always free? How can an hour not working each day be your most productive time? What does a snow day have to do with breakthrough business strategy? What are the two secrets driving every successful service business? This book covers more than ninety-five questions such as these and more, giving busy marketing professionals a wide range of ideas and insights to help them create and deliver their own breakthrough inspirations and success.

Reviews
Matt has built a treasure trove of marketing knowledge that anyone can put to good use. At a time when things are changing fast and all too few marketers seem to get it, Matt gets it, and he is giving it away to you in this book. Put one of the ideas in this book to use each week, and enjoy a much more successful you in the near future.
–Ron McDaniel, owner, Buzzoodle Marketing, www.buzzoodle.com

Matt has strong marketing instincts and a keen eye for strategy. His customer focus and commitment to results are unequaled, and I value his opinions on how to drive results through marketing programs.
–Kevin Doohan, Director of Web Marketing, ConAgra Foods

eBooks

13 Ways to Win More Customers For Free

by Matt Heinz

Description
Download this free e-book featuring proven best practices for increasing current customer frequency and driving new customers to buy.