18

April

HZ - MMW - ABM - Home Page Banner ABM: From Strategy to Action and Results

Tuesday 18 April 2017, 11:00 AM – Thursday 20 April 2017, 12:30 PM

According to Sirius Decisions, more than 90 percent of B2B marketers acknowledge that account-based marketing is important. But what does that really mean? And how are organizations putting ABM into practice successfully?

How would you launch and drive revenue results from an ABM program at your company? And how do you optimize and measure campaigns already in progress?

Workshop Price – Early Bird Special: $295

Offer ends 3/7 and goes up to $395

Speakers

file

Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries.

file

Robert Pease

Robert leads our Pipeline Performance Practice and has over 20 years of experience leading teams, taking products to market, and building customer and partner relationships.

“The content from Heinz Marketing is incredible…it’s easy to see

why they’re a thought leader in the B2B marketing space.”

– James Carbary, Co-Host B2B Growth Show