In this Modern Marketer’s Workshop, you’ll learn strategies and best practices to develop, build, implement, and scale a sales development program, including how to:

  • Conduct a reliable, meaningful audit on your current sales strategy and processes
  • Map your campaigns and content strategies to your buyer’s journey and funnel positions
  • Align and prioritize sales and marketing activities to reach revenue objectives
  • Enable and empower your sales and marketing teams for revenue success

What you’ll do

More than just a webinar, you’ll have the opportunity to:

  • Interact and engage with Matt Heinz and Robert Pease, gaining valuable knowledge to impact your account-based marketing strategy
  • Get feedback from the other participants as if you were in an actual classroom
  • Actively participate in each session with your own digital workbook, specifically made for this workshop

What you’ll get

After this workshop, you’ll be equipped with the tools to:

  • Plan and scale marketing efforts to accelerate sales velocity top of funnel
  • Generate incremental sales from targeted customers at the bottom of funnel
  • Reliably forecast quarterly revenue streams with more visibility
  • Implement a thoughtful approach to demand generation and sales strategy