Drive ROI and Revenue in 2017
Wednesday, January 25, 2017 11am – 3pm PST
The gap between content marketing and ROI is widening, but does that mean that content is no longer king? You hear it all the time – “We need more blog posts, more emails, more advertising!” More means more, right?
The truth is that content, no matter how much of it you have, is meaningless without a strategy to back it up. But strategies can be vague, and in content marketing, hitting your targets relies on precision.
The question is, how do you accomplish this?
Workshop Price: $395
PREMIER PRICING till January 3: $295
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries.
Brian is a 20-year veteran of the technology industry who specializes in developing demand generation and tech implementation strategies. He is an Eloqua Product Master and frequently publishes original content on database health, content marketing and marketing automation.
The content from Heinz Marketing is incredible…it’s easy to see
why they’re a thought leader in the B2B marketing space.”
– James Carbary, Co-Host B2B Growth Show