12/09: 11am PT/2pm ET- Five Proven Hacks to Increase Your Sales Team’s Lead Conversion & Success Presented by Matt Heinz, President, Heinz Marketing & Kerry Cunningham Research Director, SiriusDecisions. Moderated by Anthony Salas. Co-Host: American Marketing Association. REGISTER NOW
Sales and Marketing Alignment is a goal for nearly every company, but few have successfully done it. Technology, processes and personalities can impede efforts to bring sales and marketing together.
Marketers have to use their wits and the tools at their disposal to make “stealth” alignment happen, bringing the benefits of greater alignment without forcing sales out of its comfort zone.
Join us for this webinar where you’ll learn:
- How data can eliminate sales and marketing’s “blind spots”
- The value of a shared sales and marketing lexicon
- The numbers that prove how better alignment means better sales commissions
Who should attend? Marketers who are responsible for lead generation or nurturing and wish to develop systems that will improve their relationship with sales, and help close more sales. REGISTER NOW
12/10 (Webinar): Building Sales Through Influence. Top Sales World Academy. REGISTER NOW.
B2B FastTracks Webinar Series: Content Marketing from the Pros
Heinz Marketing is on a mission to provide rich information and education for busy B2B marketing and sales professionals. As part of that mission, we have developed the B2B Marketing FastTracks Webinar Series that offers marketing and sales strategies you can take back to the office and implement. The series walks you through content strategy and the importance of knowing your customer, planning, development and distribution of your content, and finally, measuring the success of your content.
On-Demand Recorded Events
- Webinar #1: Customize, Strategize and Prioritize the Right Content Strategy for your Business
- Webinar #2: The Road to Content Creation: Planning, Platforms and Distribution
- Webinar #3: Driving ROI and Leads through Content Marketing