On-Demand Recorded Events
B2B FastTracks Webinar Series: Content Marketing from the Pros
Heinz Marketing is on a mission to provide rich information and education for busy B2B marketing and sales professionals. As part of that mission, we have developed the B2B Marketing FastTracks Webinar Series that offers marketing and sales strategies you can take back to the office and implement. The series walks you through content strategy and the importance of knowing your customer, planning, development and distribution of your content, and finally, measuring the success of your content.
- Webinar #1: Customize, Strategize and Prioritize the Right Content Strategy for your Business
- Webinar #2: The Road to Content Creation: Planning, Platforms and Distribution
- Webinar #3: Driving ROI and Leads through Content Marketing
Interact 2014: A Modern Marketing Experience (San Francisco)
July 16-18: The wall between B2C and B2B marketing has been torn down. Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. To make this a reality, marketers need better data management, improved cross-channel automation, and richer analysis and reporting. Join us as we continue on our new shared mission, advancing the entire marketing industry with bold strategies and technologies. Together, let’s explore modern marketing’s bright future.
July 30, 10 AM (PST): Matt Heinz and Lee Frederiksen from Hinge will present a webinar to walk you through the theory and practice of blogging for professional services firms. They’ll draw on research and explore what works — and what doesn’t — based on their wide experience.
8 Ways to Reach and Engage Influencers (Webinar)
August 13, 10:00-11:00 AM (PST): Nimble host Barb Giamanco and guest expert Matt Heinz talk about building an influencer network that leads to sales opportunities.