Whether they had a bad year or a great year, most of your customers will start January 1st back at zero. It’s a fresh start, which depending on who you’re selling to, can mean your customers are also anxious about the ambitious 2010 goals & objectives they’re responsible for.
Those customers will be looking for anything that can help them get a head-start on those objectives, anything that will make it easier to make significant progress fast.
This is a great time of year to particularly align your product or service to those brand-new objectives. Demonstrate clearly how you can help, and you’re in.
And you don’t need to wait until January 2nd to have that conversion. Those 2010 objectives are likely locked in already. Talk to your prospects today to give them more confidence and peace of mind heading into the holidays.