As part of the Focus Progressive B2B Marketing Interactive Summit next month, I’ll be presenting my top ten recommended B2B metrics.  Of course there are dozens of metrics worth following but a select few are particularly important to help sales & marketing executives measure, optimize and improve sales & revenue output.

Registration is free, and there are several great sessions during the day.  Join us on Thursday, December 2nd, starting at 8:00 a.m. Pacific time.  Attendees are also entered in a drawing for an iPad!

Here’s the gist from Focus:

How you adapt to and harness the opportunities in the changing B2B marketing environment could make all the difference between success and failure. Join Focus Experts in this half-day event to make sure you’re ahead of the curve. It will cover everything from the importance of branding to implementing lead-management strategies and improving sales/marketing alignment.

This event is intended B2B marketing leaders interested in the latest methods and technologies to create an optimized, accountable, and revenue-impacting marketing force.  Boost your skills and effectiveness as you track-change, learn new methods, and deepen your understanding of the latest developments, tools and best practices in B2B marketing.