I know, it’s still warm out. And the kids are just getting back to school. But as soon as we’re done with Labor Day, you know the holiday sales are going to start creeping into our lives – in the mail, online, at the mall, etc.
For your business, the holidays probably means one of two things – you’re getting ready for the holiday rush, or you’re getting ready for the holiday slowdown.
Both of these are opportunities to capture attention and interest from your customers (and prospects) and drive higher sales. But to do that effectively, you have to start early. That doesn’t mean start your holiday sales next week, but have a plan in place that works over the next few weeks and months to exceed your goals come December 31st.
To help, we’re hosting two Webinars next month featuring best practices and specific recommendations for both groups:
Sales & Marketing Strategies for the Holiday Rush
Wednesday, Sept 7, 9:00 a.m. Pacific
Sales & Marketing Strategies for the Holiday Slowdown
Thursday, Sept 15, 9:00 a.m. Pacific
Both will be recorded, but I hope you can make one or both of these to help your business prepare for the holiday opportunity.