The number-one pushback I hear from companies who want to better leverage social media but aren’t, is that they don’t have time. More specifically, they don’t have someone who can devote enough time each day to publishing, curating and engaging prospective customers, partners and influencers on the social web.
This isn’t a problem of bandwidth as much as it is about process. If you have a system to follow, every day, that effectively translates the tasks required for effective social engagement into a checklist, it’s far easier to not only find the time, but get the work done in a fraction of what you think it would take.
Below is a sample of a daily social media “punch list.” There are more explicit tactics behind some of these steps, but it’s a good start for separating the work required into easy-to-execute buckets.