TA McCann from Gist.com spoke at the American Association of Inside Sales Professionals (AA-ISP) Seattle Chapter meeting last week, and among a number of really great insights he shared his 5-3-2 rule for social media content.  It’s fairly simple – out of 10 Tweets or LinkedIn updates or similar:

  • Five should be content from others, relevant to your audience
  • Three should be content from you, relevant to your audience (and not directly selling your products)
  • Two should be personal, something non-work related to help humanize yourself and/or your brand

Even if you don’t follow this to a tee, the gist (no pun intended) is simple:

  • Focus on your audience more than yourself
  • Humanize your voice, even if it’s from a branded social channel vs. an individual

Good advice.