We can buy shoes for our kids pretty much anywhere, but we typically go to Nordstrom. They have great products, sure, but our kids LOVE going to the Nordstrom kids’ shoe department.

Why?

Two reasons. First, the fish tank. And second, more importantly, the balloons. We went yesterday, and this morning my daughter already wants to go back as soon as possible.

Balloons. Sometimes the most successful loyalty-building strategy is also among the simplest.