Want to increase readership, engagement and conversions from your LinkedIn presence? There are countless articles, best practice guides and content you can read.
But if you want to shortcut through all that and just get it done, check out the experts.
I’ve learned more about what to do on LinkedIn by studying the pages of experts such as Jamie Shanks, Miles Austin and Ardath Albee. These social and content marketing experts walk the talk. And if they’re doing something on their LinkedIn profile, it’s more than likely intentional and worth both studying and emulating.