webinars-img1Without spending money on advertising or paid promotions, there are still at least two ways to get other companies to use their lists and networks to help promote your next webinar.  Here are a couple that have worked in recent months.

1. Feature their products
In January, I participated in a social selling tools webinar hosted by InsideView and DocuSign. In the event, I joined a handful of other social selling experts sharing their best tools, shortcuts and apps for driving more sales engagement and leads from the social web.

The webinar organizers asked us to submit the tools & apps we would feature in advance, then let those tool/app publishers know they’d be featured in the event. As a result, most of those publishers promoted the event in advance to their lists & networks, and were highly active on the vent hashtag feed during the webinar itself.

2. Feature their ideas
It’s one thing to get a known subject matter expert to participate live on your webinar. But this can be a significant time commitment for the expert. Earlier this month, Trada conducted a webinar featuring advanced PPC strategies and tools curated from a handful of experts. The experts were featured on the event not live, but based on just a couple minutes of providing input and ideas beforehand.

And as a result, the live event and on-demand version have both been promoted heavily by those who had their content featured.