Earlier this year we took a crack at building a virtual, mostly free MBA program for sales professionals. And we recently wondered what the same type of program might look like for modern marketers, especially those focused on middle-of-pipeline lead management and marketing automation strategies and activities.
So we asked around, looking for advice from those we considered marketing automation experts already. What are they reading? How and where did they get smart? What still educates them today?
Here’s a collection of what we heard. And several of these resources were brought up numerous times.
Revenue Disruption by Phil Fernandez
Digital Body Language by Steve Woods
eMarketing Strategies for the Complex Sale by Ardath Albee
Revenue Engine by Steve Woods & Alex Shootman
Manufacturing Demand by David Lewis
Get Content Get Customers by Joe Pulizzi
Consider what’s above a good start. What would you add? What books, newsletters, bloggers, and other information sources do you consider essential for successful marketing automation professionals to consume?
Special thanks to Katie, Lauren, Carlos, Brian, Ardath, Robert and Craig for their input on this collection as well.