In addition to our Sunday App of the Week feature, we’re going to also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff here, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s what we’re reading:
The top three leadership lessons from the Battle of Gettysburg
Just in time for the 150th anniversary of the war-changing three-day battle, this short read is still relevant several more score later.
Eight words to avoid when selling
Are you surprised that “guarantee” made the list? Check out what else you might want to avoid to increase your credibility and conversion rates.
LinkedIn Sponsor Updates: The best B2B social advertising option yet?
This could be a significant game-changer for LinkedIn, and Eric Wittlake does a nice job explaining how & why.
Who you should be interviewing to develop effective buyer personas
Tony Zambito outlines here several constituents you may have ignored or forgotten, who can provide important context and insights to support & accelerate your marketing results.
Why today’s CMO will be tomorrow’s CEO
Great perspective here from Scott Brinker, highlighting how the required skills for success for today’s marketing executive tee them up nicely for future corner office work.
I’ll be damned, somebody reinvented the wheel!
Great find by Howard Sewell. Was it a scientist? An automotive engineer? No, it was a skateboarder!
How to be a gentlemen – 12 timeless tips
This piece from Lifehack was perhaps our most popular retweet of the week. Guys, pay attention. Ladies, send this to the men in your life. Important stuff no matter who you are or what you do.
What content caught your eye this week? Add links and attribution in the comments below!