In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Five business lessons you can learn from MAA stars
Say what you will about the sport, Jason Brick makes some good analogies between strategy in the octagon and how to more effectively focus & execute in business.
The secret reason why successful people share their secrets
I’ve noticed this for several years, and Anthony nailed it. Successful people have confidence, know they have much more to share, and also know that the majority of us won’t follow their lead (and may just pay them to do it for us).
The intangible benefits of relationship-building
Not everything can or will be imminently measurable. And some of the eternal best practices of building lasting, profitable relationships require time, commitment and patience. Will at Optify does a nice job demonstrating how it works.
Can you explain your marketing to a six-year-old?
There’s a particular school of thought that recommends pretty much every time we try to explain something, we should assume we’re talking to a child. Especially if you’re translating or dissecting a complex subject, not really a bad idea.
Cracking the B2B code for Facebook
Most of your B2B prospects are on Facebook, they just aren’t doing work on Facebook. But the folks at Sales Benchmark Index have some great ideas for finally converting more Facebook connections into qualified prospects and new business.
30 quick content marketing tips every marketer needs to know
Neil Patel blogs often, but it’s clear he focuses on quality, not quantity. This is a great primer for any newbie or veteran content marketer.
7 Webinar invitation mistakes you cannot ignore
He might not know this, but Howard Sewell was one of my B2B mentors from way back. He writes often about webinars, and his best practices are always spot-on.
Event Marketing: How a technology start-up made a trade show splash booth-free
I love this story and advice. You can’t be at every show, and just because you are doesn’t mean you need to have a booth to be successful! Some great ideas to pick up in this piece from the B2B Lead Roundtable.
A $350,000 home bar
Not really related to anything B2B, this is just awesome.