In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
How to work less and do more
This isn’t necessarily about the four-hour workweek, but it’s a great set of reminders of the things that commonly and consistently slow us down from getting more done, more efficiently. Thanks Tom for the reminders.
Five tips for delivering better online demos
We’ve all been on too many “lazy demos” where the salesperson is clearly on auto-pilot and not making an impact at all. Don’t let that happen to you, or your sales team. These are some great tips – strategic and tactical – from Craig the Funnelholic.
Why social media is like improv comedy
Yes, this headline clearly sounds like linkbait, but scan through the article and I think you’ll agree that there are several useful similarities. Great write-up by Kelly Jo Horton at Marketo.
Eight Do’s & Don’ts of Persona Development
Personas take time to create successfully, but can be the foundation of consistently delivering more effective messages to your customers and prospects. This is a great run-down of recommendations from Lisa Singer at SiriusDecisions.
Content marketing strategy: Lessons from good (and bad) comedy
Two comedy-related posts in this list! This one from the fine folks at Content Marketing Institute (who seem to be featured in this list every week due to their consistently great stuff).
Should you pay online influencers for their advocacy?
That would be an emphatic “no” from Little Bird founder Marshall Kirkpatrick. Some great points here worth considering.
25 Conversion, Landing Page & A/B Testing Stats You Need To Know
This is a great set of datapoints and recommendations that can accelerate your results if you incorporate them into your real-time execution.
All good ideas are terrible
Leave it to Seth Godin to summarize in two lines one of the day’s most important lessons.