Do I have anything interesting to say? Is the point I’m going to make important enough?
Other bloggers worry about having to come up with original content on a regular basis.
But if you step back for a minute and think about your readers, you can actually create a regular stream of content by simply highlighting and commenting on the content of others.
Eat Your Books does a really nice job of this. I love their product, and also really enjoy cooking, but I don’t have time to read a fraction of the great food writing out there. I also have no idea which of the mountain of cookbooks published every year are any good.
In a series of daily blog posts, Eat Your Books frequently highlights a single great article or blog post and adds their own commentary. Just a couple paragraphs with links. That’s all, but that’s also all I really want and need.
Think about the content you’re already reading, that’s relevant to your audience. Newsletters, blog posts, etc. Have a reaction? Think your customers would like it? Why?