In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
How to design a content strategy that speaks to the C-Suite
One of the hardest jobs marketers have (let alone their sales counterparts) is penetrating the attention span of C-level prospects. This post by Roanne Neuwirth offers an overview of how executives operate, plus some great examples of the content they respond to. Excellent resource.
Every Dreamforce 2013 sales session on one spreadsheet
With 95,000 attendees and a gabillion (with a G) sessions, it can be hard to figure out where to be next week. Kudos to Kyle and the team at Salesloft for filtering the sales sessions into one place. Awesome.
Five data-driven ways to write an email that will convert
Love me some math marketing! Great best practices here with specific examples and statistics.
One dollar is still too much for startups to spend on marketing
Reality is a little less severe than that, of course, but this perspective from Drew Williams is still worth reading. Start small, listen to the customer at all times, and the deals will follow.
The ten biggest mistakes you’re making with social sales
Some good reminders here to focus and stay consistent with fundamentals, and not let the channel become the strategy or the message.
Seven deadly sins of sales managers
I bet your managers do some of these, and don’t realize the detrimental impact it makes on their team. Print this out and hand it to each member of your sales management team. Make it a topic for discussion at your next management team meeting.
Seven signs your customer service is terrible
One would hope it would be obvious, but sometimes it’s just not. More self-reflection time in case you’re inadvertently doing some of these to your customers.
Hey CMO: You’re killing your sales team’s active selling time!
In the spirit of increasing reporting and transparency of what works, many marketing and sales managers end up decreasing the amount of time their reps need to sell! Good gut-checks here by Sales Benchmark Index.
20 ways to get your content in front of early-stage B2B buyers
Getting the attention of prospects who aren’t yet interested in what you’re selling might be even more difficult than getting into the c-suite! Some great ideas and best practices here from Derek Edmond at Search Engine Land.
How to develop & retain Millennial sales talent in 2014
Is it me, or is each successive generation more likely to jump ship quickly vs. sticking around for the long-haul in a particular job? Here are some ideas for keeping your A-Player but young and restless sales professionals in-house in the New Year.