In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
To Make a Splash, You Can’t Rely on a “Drip”
Inbound marketing alone will not fill your pipeline. To consistently generate the right kind of leads and qualified sales pipeline, your sales & marketing efforts need to be more sophisticated and more proactive. Great advice here from Joanne Black.
5 tips for adding social media savvy to e-mail campaigns
We marketers still aren’t very good at integrating campaigns across channels, but the opportunity remains to accelerate performance at minimal incremental cost and effort. This great piece by B2B Magazine has some great recommendations to get moving.
7 free sales tools to help close more deals
Need I say more? You should at minimum check these out and give their demos and/or trials a try.
If you’re just problem-solving, you’re not leading
Good leadership advice from NPR. What do you think?
If salespeople behaved more like customer support, they’d close more deals
Smart ideas here by Kyle Porter at Salesloft. What approach does your sales team take? And how effective is that, really?
Infographic: What sets top content marketers apart
Always super-helpful to get a snapshot of what world-class marketers are doing, and effectively steal their best practices. This infographic from Mashable does a nice job of quickly communicating a lot of information.
Why new sales hires frequently fail
Not only can you increase your new rep success rate by following this advice, but you’ll save yourself (and your team) hours of wasted interview time in the process. Great advice from the AG Salesworks blog.
Brand Advocates: The greatest resource you didn’t know you had
I love the growing trend of advocate marketing. Tons of smart companies like Influitive and Addvocate putting focus on this, and this is a great article by Software Advice outlining some of the fundamentals.
How to make team meetings less painful than a root canal
You’ve heard most of this before, but I bet you’re not following it. Good reminders from the Great Leadership blog.
It’s baaaack! The fifth-annual Heinz Marketing Holiday Cocktail Collection
Not a B2B article, but some of these are more fun to read with one of these beauties at your side. Enjoy!