In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
How to use social media to drive targeted traffic to your landing page
The key action here isn’t posting but listening. Where can you find buyers with a demonstrated need? What can you offer to ease their pain? Good overview by the team at Socedo.
Understanding your buyer’s journey: the most important thing you’re not doing
Short but important read/reminder from Ross Graber at Sirius Decisions. I would argue that a buyer’s journey roadmap might be the single-most important tool marketers should create and refer to regularly to ensure their messages and campaigns align with how prospects think and act.
Bad data in, bad data out: 5 steps to a squeaky-clean database
Good advice here from Marketo on some basic ways to start cleaning up your marketing & sales database in the New Year.
Make these resolutions and make your number in 2014
You don’t have to be in sales to benefit from this great list from Anthony Iannarino.
Top 10 B2B social media posts from 2013
Anyone new to a social media role in the next few months should have these as required reading. Good, quick primer on what’s working right now.
Newsjacking: The Funnelholic guide to the B2B newsjack
It’s become one of those content marketing tactics that just keeps working, if you do it right. Good breakdown of how to do it consistently and well by Craig Rosenberg.
The 12 sales metrics that matter most
How many of these are part of your regular sales management scorecard? Some good ones that can likely hone your focus and management ROI here from Harvard Business Review.