In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
There really is a science to being your most creative. Did you know the more dopamine your brain has the more creative you will be? Sarah Winfrey shares great tips everyone can use to best use brain power to generate fresh ideas.
Target moments, not impressions. Brian Wong gives specific examples here. Interesting stuff!
If your new year’s resolutions have already fizzled out, or if you just want a powerful message on successful achievement, read this book excerpt from No B.S. Time Management for Entrepreneurs by Dan Kennedy. Awareness, decision, and action are the three steps to self-discipline outlined in this interesting article.
Chris Brogan gives great insight on the concept of branding here.
So many books, so little time. HubSpot’s Shannon Johnson gives the quick scoop on books that you probably won’t get to but should keep on your list anyway.
You want your value proposition to compel your dream client to take action? Here are seven questions you need to ask and answer to test the potency and effectiveness of your value proposition. Posted by S. Anthony Iannarino
Simply put, You either get remembered or forgotten. Barry Feldman‘s tips on how to make compelling content by telling stories are both inspiring and informative.
Posted by HubSpot, here is a collection of predictions from 20 sales experts. What will traditional sales tactics will be replaced with? Read their predictions here.
Knowing what not to do is just as important as knowing what to do. Vince Koehler from Sales Benchmark Index explains here.
Most of our new business strategies for 2014 involve technology, which is probably a good thing. Still, there are just some things technology will never replace as listed in this humorous blog post.