best-blogsIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.  We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

Retargeting: how to ensure it is useful rather than intrusive
Because the Internet is such a popular place for users to shop as they can browse around as long as they want, retargeting can be a very useful tool. David Moth has some great insight.

Your content kicks butt, but is it taking names?
Are you taking inventory of your leads? Lead generation is one of the most beneficial tools for content marketing programs as told by Jason Miller.

Email marketing: 2 campaigns that used innovative creative to generate leads
Are your campaigns interesting enough to catch people’s attention? There is nothing worse than getting a boring email because who wants to read that… Good stuff from John Tackett

Why (and how) to focus on reviews, not case studies
B2B buyers are more focused on research via search and social media. Do case studies really make the most sense these days? Great post from Vinay Bhagat.

A dialogue disaster
No one wants to talk to someone that is clearly uninterested. Don’t fall into that trap and pay attention. Put down your distractors, start talking, and see results. Good advice from Kevin Eikenberry.

Suggesting an alternative to performance reviews
Do you dread the one intense performance review each year? What other alternatives are there to try? See what Josh Patrick suggests.

5 attributes to look for in high-performing employees
Employees are an investment for your company. What attributes are an absolute must to add value for your business? Check out the attributes mentioned by Ryan Caldbeck the founder of CircleUp.

Why writers are the worst procrastinators
Writing is an invaluable asset to get your content out to the public. How can you stop procrastinating? Good stuff from Megan McArdle.

Managing the digital to-read pile
The Internet can sometimes feel overwhelming. Find the information that you think is relevant and start there. What other advice does Jeri Dansky offer?

The four horsemen of leadership
Leadership is one of the most important factors in any organization. People leave leaders, not companies. Great stuff from Leanne Hoagland-Smith.