In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Retargeting: how to ensure it is useful rather than intrusive
Because the Internet is such a popular place for users to shop as they can browse around as long as they want, retargeting can be a very useful tool. David Moth has some great insight.
Email marketing: 2 campaigns that used innovative creative to generate leads
Are your campaigns interesting enough to catch people’s attention? There is nothing worse than getting a boring email because who wants to read that… Good stuff from John Tackett
Why (and how) to focus on reviews, not case studies
B2B buyers are more focused on research via search and social media. Do case studies really make the most sense these days? Great post from Vinay Bhagat.
A dialogue disaster
No one wants to talk to someone that is clearly uninterested. Don’t fall into that trap and pay attention. Put down your distractors, start talking, and see results. Good advice from Kevin Eikenberry.
5 attributes to look for in high-performing employees
Employees are an investment for your company. What attributes are an absolute must to add value for your business? Check out the attributes mentioned by Ryan Caldbeck the founder of CircleUp.