john-headshot“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  Last week we featured Carlos Hidalgo from ANNUITAS.

This week I’m excited to have John Cook, co-founder and editor of Geekwire.  He generates a steady, daily stream of quality content, plus helps manage his start-up and still find time for family.  He gets stuff done.  Here, in his own words, is how he works:

Location: Seattle, WA. Live in Greenwood, about a six minute drive to the GeekWire offices in Fremont. Hoping to hop on my bike more in the non-rainy season, hitting the Burke Gilman Trail on the way in. It’s all downhill on the way there, and an uphill slog on the way back.

Current computers: MacBook Pro, complete with two GeekWire stickers.

Current mobile devices: iPhone 5

What apps/software/tools can’t you live without? WordPress. It is the backbone of GeekWire, our content management system.  In terms of apps, that would have to be Twitter, the modern day newswire. Google Analytics and Google Docs also are important tools we use at GeekWire.

What’s your workspace like? Home: Either working on the downstairs sofa with a pillow propping up my MacBook, or laying in bed in my boxers. Yes, I’m one of those tech bloggers who writes in his underwear. Phone is always by my side. Office: Our offices are pretty new, so I am still accessorizing, but I sit at a long table with a comfy Knoll chair in the same room as GeekWire co-founder Todd Bishop and GeekWire staff reporter Taylor Soper. I’ve got a laptop plugged into a Dell monitor, so I can get two screens rocking. The walls in the office are all whiteboards, so we can easily jot down business and editorial ideas. I’ve always collected the strange and unusual marketing trinkets that tech companies send me. Once, someone sent me a press release emblazoned on a frosted cookie.

What’s your best time-saving shortcut or lifehack? Does Tweeting from the toilet count?

What everyday thing are you better at than anybody else? Geez, no idea. Let’s say smoothie making. That’s my pick-me-up in the morning. No coffee for me.

What’s your favorite to-do list manager? Probably Google Calendar. I jot all sorts of random things into my calendar, reminders on stories, family activities, events I’d like to attend, etc.

What do you listen to while at work? Earnings calls, PR blather,  and the chatter of other reporters in the GeekWire newsroom.

What are you currently reading? I am running a startup news operation, so I don’t have time to read books. I am immersed in GeekWire, of course. And I am a TechMeme addict, page one of the tech industry. Occasionally, for fun, comment threads on Sounder at Heart.

What’s your sleep routine like? Better now that my son and startup are older. Usually get 7 solid hours. I have no problem sleeping, since I am usually exhausted by the end of the day. I do sleep walk on occasion, which is a bit freaky. Don’t think I’ve ever written a news story while asleep, though. Maybe that could boost GeekWire productivity!

What’s the best advice you’ve ever received? 

Golazo and Cranium founder Richard Tait: “If you’re not having fun, you’re not doing it right.”

Roger Cook (my dad): “Don’t do anything stupid.”

Venture Capitalist: Tom Huseby: “You hang around long enough, you will probably have a win.”

Anything else you want to add? This was fun. Thanks for including me.

Fill in the Blank: I’d love to see BLANK answer these questions. Zillow CEO Spencer Rascoff. He’s an animal,  the hardest working dude in Seattle tech. I want to know how he does it, while balancing family life.