Last year we introduced a new B2B learning event called B2B FastTracks. We did one event in the spring, and another in the fall. The format was simple – just 2-3 hours in the mid-late afternoon, broken up in to 20-minute fast-paced sessions loaded with actionable ideas, best practices and strategies to immediately impact your sales & marketing efforts. And then, of course, cocktails.
We’re expanding the B2B FastTracks concept this year with not just live events but online events & content as well, starting with a three-part content marketing webinar series next month. And in the spirit of “FastTracks”, each webinar will be just 30 minutes. More on that to come.