In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
How “breakup” e-mails can get prospects to re-engage with your company
If you haven’t heard from your prospects lately, send them an e-mail indicating your intention to end your relationship with him or her. It may just spark their interest again. Good advice from Anum Hussain.
Optimize your LinkedIn company page and generate leads
LinkedIn is the largest professional networking site out there. Get the most out of LinkedIn by developing a strong and powerful presence. Great article from Danielle Prager.
Weak managers focus on more activity
It’s easy to demand more activity when you aren’t getting the results you want. But, is that going to actually solve your problem? Interesting post from Anthony Iannarino.
You can love your marketing data, just don’t fall under its spell
Are you using your data properly? Harness your data the right way to make your marketing program that much better. Good stuff from Scott Brinker.
10 things that will drive your sales culture
Your sales culture will be formed with or without participation from your sales team. Here are 10 tips to make sure your team contributes to create a positive atmosphere from Will Brooks.
#Hashtagology 101: How to use hashtags in your social media content
Hashtags now connect the same word on multiple different social platforms. Get the most out of your hashtags by following this simple advice from Jonathan Crossfield.
What great customer advocacy programs do that you don’t (yet)
Customer advocacy is the willingness of customers to speak positively about you and your company. Here are four secrets for success to gain the advocacy you want. Great tips from Megan Heuer.
The definitive guide to landing page optimization
If you don’t modify or optimize your landing page, you’re missing out. Check out these tips to generate more traffic and sales to your landing page. Great post from Neil Patel.
Why B2B marketers need a new marketing campaign model
Marketers have been using campaigns as a basis for their marketing efforts for a long time. Are marketing campaigns becoming a thing of the past? Interesting article from David Dodd.