In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
5 B2B social strategy myths
Social media is a must these days if you want to stay current and relevant in today’s ever evolving market. Check out these 5 myths about social strategy that you need to get out of your head now. Great stuff from Samantha Stallard.
How long should each blog post be? A data driven answer
Content is really important in blog posts, so are shorter or longer blog posts more efficient? Don’t forget though, the length of blog posts aren’t the only key factor in the perfect post. Good stuff from Neil Patel.
8 things enterprises can learn from small business on social media
Marketing has changed a lot over the last five years. It feels like time is being sped up and there is always something one step ahead of you. Insightful read from Cassandra Hayes.
5 SEO techniques you should stop using immediately
What techniques are you using for your site’s SEO? What used to work, might not work anymore and vice versa. Make sure you’re using the right techniques today. Great tips from Neil Patel.
Could it really be the death of SPIN selling?
SPIN may not be the easiest to execute, but that doesn’t mean it is dead. SPIN is one of the most comprehensive questioning methodologies of our time. Interesting post from Dave Kurlan.
5 steps to a damn good content marketing strategy
An effective content marketing strategy takes time and effort. A lot of questions may flood your mind wondering if your content marketing strategy is good enough. Check out these helpful tips from Jeff Bullas.
The single most common lead scoring failure: Not all content is created equal
A lot of lead scoring models will fail at first. It all comes down to the criteria because not all content are created equal. Good read from Jason Stewart.
How to use Hashtags to increase your online presence
Hashtags in your posts can double the engagement activity from your posts, get you more followers and improve your reputation. Why wouldn’t you want to use them? Great stuff from Neil Patel.
Why 55% of potential B2B buyers might not trust your website content
How do you build trust with your potential buyers? Check out some of these amazing statistics on why your site might not be trusted. Some might surprise you. Good stuff from Dianna Huff.
Wake-up call for B-to-B: death by inbounditis
Inbounditis is when marketing and sales are looking for a quick fix to their sagging revenue by buying lists of potential customers without the research needed first. Are you suffering from inbounditis. Interesting article from Dan McDade.