In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Why you should shift your content marketing focus to ROI
What priorities are you keeping at the top of your content marketing list? Measuring ROI is sometimes ranked at the bottom of people’s lists. It’s time to reconsider that ranking. Great article from Michael Gerard.
Demand generation skill set of the no-so-distant future
To be a well-rounded marketing professional, there are a lot of skill sets that can apply. Here is a list of great skills that every marketer should be thinking about. Awesome tips from Erin Kelley.
The science of emotion in marketing: how we decide what to share and whom to trust
There are four basic emotions: happy, sad, afraid/surprised, and angry/disgusted. Marketing campaigns that target the emotions can be very effective. Awesome stuff from Courtney Seiter.
Ultimate cheat sheet for mastering LinkedIn
LinkedIn is the most popular social network for professionals. Don’t let LinkedIn slip between your fingers, but really take advantage of it and use it to its fullest. Good stuff from Pamela Vaughan.
The problem with inbound leads – A sales rep’s perspective (& solution)
Inbounds leads can either work out great for you, or completely waste your time. How can you attract better inbound leads? Great stuff from Ian Adams.
Content shock therapy: a completely biased diagnosis of LinkedIn’s publishing platform
A few weeks ago, LinkedIn opened their publishing platform to the public. It had been limited to specific influencers before. What do you think of it? Interesting post via ShareBloc.
3 newer types of content tactics to support lead gen
Generating leads can be a constant struggle for marketers. Check out these amazing new forms of content that capture leads at amazing rates. What do you think? Good stuff from Josh Haynam.
How to speak up and be assertive with a sales prospect
Sales people don’t always have it easy. They can get lucky and have someone so easily on board, or they can get negative or ambiguous people who are hard to read. Great tips from Carol Rosdobutko.