By now, every marketer knows that creating content is only half the battle. Distributing it effectively is equally as important. It’s not enough to create a piece of content—you also need to come up with a plan to get it in front of people. And most importantly, your plan should get the right content in front of the right people.
Your strategy has to extend beyond what you’re putting out there; it has to reach to how you’re putting your content out there. What kind of tools do you use? What kind of content should you be sharing on which platforms? What kind of content should you be sharing with which people?
Coming up with answers to these questions will set you apart from the competition. We are bringing in Chris Donaldson from Hand Crank Films and Tyler Lessard from Vidyard to show you how. Make sure you register for the second webinar of our B2B FastTracks series: The Planning, Platforms and Distribution to get expert tips for getting the most out of your content strategy.
Before you pull the trigger on a content marketing strategy, make sure you have these key things right:
Even if you have a content calendar drawn up, you will waste time, energy, and resources on content distribution without a game plan. Take the time to make an implementation strategy—you’ve got the what and the when, now fill in the how.
One type of content will not give you the results that, say, three different types will. You will appeal to a broader audience (and their unique needs) with a mix of content offerings such as videos, infographics, and webinars.
It’s important to have the right tools for the job. Matching the right tools and platforms to the different content formats in your strategy is essential to successful and efficient content distribution.
To learn how to make it all happen, join us for the webinar on April 16th, when Chris Donaldson of HandCrank Films and Tyler Lessard of Vidyard will show you the most effective platforms and formats to leverage content along with various distribution channels to deliver content to your audience.
You’ll walk away with:
- Tips on how to successfully plan your execution strategy
- Understanding of most effective content formats
- Tools and knowledge of best content distribution platforms