It was my pleasure to present this afternoon on the topic of influencer marketing at Marketo’s Marketing Nation 2014 Summit in San Francisco.  My session focused on how to build and execute a successful influencer marketing program.  We covered how to identify influencers in your industry, how to engage them, and how to develop the channel as a meaningful contribution to awareness, discovery and measurable lead generation for your business.

My slides from the session are below, and some additional content we’ve written on the topic of influencer marketing are below that.