djwaldow“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature DJ Waldow, a content & social media expert who currently manages content & influencer strategy for Marketo.  He’s a fascinating guy, wicked smart about social and content strategy, and juggles lots of jobs at Marketo.  He gets stuff done.  Here, in his own words, is how he works:

Location: Redwood City, California

Current computers: MackBook Air – what else do you need?

Current mobile devices: iPhone 5s and iPad mini, but rarely use the iPad – mostly for my 4-year old (games, movies, etc)

What apps/software/tools can’t you live without? Email (of course), Evernote as well as Evernote Clipper for Chrome (, Calendar (Outlook and Google Calendar), IM (Adium), text, Marketo (ha!),

What’s your workspace like? Paper-free for the most part, pretty clean/sparse. I have a monitor that I hook up my MacBook AIr to so I don’t kill my eyes, but find I don’t always connect it. I worked from home/coffee shops for 4 years before joining Marketo in September and, well, I guess I am a bit of a creature of habit. I have a stapler and tape (old school “essential” supplies) buried in my drawer somewhere. Though lately, I have found myself printing out essential emails/docs so they don’t get lost in my inbox. I know – killing trees!

What’s your best time-saving shortcut or life hack? Evernote Clipper for Chrome (  is amazing. I send out a weekly email newsletter every Friday and as good/relevant articles come across my virtual desk, I can quickly add them to my “swipe file.” I also use TextExpander ( all the time. It’s GREAT for all of the replies you type over and over again. For example, instead of typing out my phone number, I type “ttl” (no quotes) and it auto-completes with my phone number. I do this for many repeatable text snippets. I am pretty diligent with my inbox – close to Inbox Zero. I delete/archive all the time.  I also use Nudgemail – – to help manage my inbox. It helps clear stuff out that I don’t need now (will “nudge” me when I want it back in my inbox). It also helps remind me of something at a later date. SUPER easy to use – and free!

What everyday thing are you better at than anybody else? Hmmmm. That’s a tough one. I think I am pretty good at writing – but have to be in the mood. When I am, the words just flow onto the screen.

What’s your favorite to-do list manager? I have not found a tool that works for me. Let me know if you have one? Ha. Seriously though, I have my own system – sometimes pen/paper, sometimes Nudgemail, sometimes just blocking out time on my calendar to GSD.

What do you listen to while at work? Believe it or not – and I know this is strange considering my name IS DJ – I don’t listen to much music at all … at work or at home.

What are you currently reading? Orange is the New Black. Just finished Jo Nesbo’s The Police <–all of his books are amazing!

What’s your sleep routine like? We have a 4-year old and a almost 2 year old. Sleep? Routine? Ha!

What’s the best advice you’ve ever received? This too shall pass. See Chris Penn blog post:

Anything else you want to add? Smile. Dance. Laugh. Have some fun! 

Fill in the Blank: I’d love to see CHRIS PENN answer these questions. Tell him DJ sent him!