We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Content, Contentment, Change and the Crowd: Internet Week’s 4 C’s
Through a week-long series of events, this year’s Internet Week New York offered insights on not only the current status of technology trends, but also important clues as to the direction businesses are headed. Read to the end to see what author Stephanie Grayson says is a “fifth C” worth mentioning– and something that may take some getting used to.
Scott Monty Leaves Ford: What it Means to Social Media and why Shel Israel says this great loss “heightens … growing fears about how big brands will handle social media in the coming years.”
The State of Content Marketing in 2014.
Don’t be left behind. Those who don’t embrace the “publish or perish” trend will be just that– left behind. See why Brian Alvey is calling this a revolution. Some good food for thought by Shane Snow, co-founder and CCO of Contently.
How to Use #Hashtags on Twitter and Facebook
Hashtags are impossible to avoid on social media these days. Even after almost seven years of use, many users and brands remain confused about their actual role and purpose. Quick advice? #DontOverdoIt, #KeepItSimpleandConsistent and #BeTruetoYourself. Matt Kapko also gives a nice history lesson on the evolution of the hashtag.
4 Brands Using Twitter Video for Extended Storytelling. Take one-click video one step further
Twitter has been making a hard push in getting brands to use more video within the social sharing site, in part to keep up with Facebook. Lauren Johnson shows the brilliance of how calls-to-action at the end of the clip prompt consumers to view more videos.
4 Things Marketers May Not Know About Social Media Marketing
Steve Olenski says “Don’t believe anyone who says they know everything about social media. Ever.” Check out these four things you may not know about social media marketing.
Social Media Marketing Tips From The Pros Take it from seven pros and get their insight on six questions they answered to help individuals and businesses improve their social media marketing initiatives. Some great tips and reminders here courtesy of Kristina Cisnero.
Which Social Networks Deliver the Most Engaged Users?
You can probably guess, but if you like charts, the latest numbers, and metrics, check out this article by Ayaz Nanji who shares Shareaholic’s results of the first edition of Shareaholic’s “Social Referrals That Matter Report”.
Requiem for a Lead: How to Focus on the Most Important KPI
Check out these tips courtesy of Gabe Rogol: Don’t be afraid to go small, target key accounts, educate account stakeholders, and track buying signals. All in all, marketers must rethink the attention and emphasis currently placed on leads. Requirements for a paradigm shift include a revised mindset and strategy, as well as support of the entire organization. But when it happens, Sales and Marketing will become more aligned and the entire company has greater opportunity for growth. Some good stuff here.
Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice
Four great tips from Tyler Douglas in the face of all-time high consumer concern regarding privacy. Getting insights from customers has never been more important: After all, you need feedback from your customers to drive retention and sales growth. A very timely topic.