In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
The Basics of Inbound Lead Generation
Sometimes getting back to the basics is a good plan. Here, Ginny Soskey suggests dividing efforts into two parts. Part 1: Get Traffic to Your Website and Part 2: Convert Visitors Into Leads. Repeat. Check out her article to see what that looks like and see what she’s talking about when she says “Sounds more ridiculous than a mystical hose running in the forest.” Read it, you’ll get it.
10 Key Features of An ‘About’ Page and How to Take it Up a Notch.
What a nice article with great visuals. Carrie Cousins Shows us how to take our company’s About Us Page to the next level. She includes a list and GREAT examples of all the key components as well as how to add some personality to showcase your company and its culture. Have you refreshed your About Us Page recently?
How I Got My Post Featured On LinkedIn’s Publishing Platform
A true how-to, step-by-step article to help you leverage the power of LinkedIn. LinkedIn’s Publishing Platform allows you to post content (they call it long-form posts), position yourself as an authority, build a following, boost your brand and expose your work to potential clients, future employers and key decision makers in your industry. You never know who might be reading your content there. Marko Saric also gives 10 Tips to getting more views to your LinkedIn posts.
5 Types of Influencers B2B Marketers Need to Engage Now
Need fresh ideas on content marketing? Turn to thought leaders. Start engaging the influencers. Carter Hostelley, founder and CEO of Leadtail lists the five types of influencers and some great ideas about how to go about it.
9 Content Marketing Strategy Questions You Need to Answer
Joe Pulizzi gives us some very good food for thought. He says, “You may not have the answers to these questions right now, but you need to figure them out at some point. Every week you should be reviewing these questions with your team and tracking progress… they are that important”. Wow… how many of the nine are you asking yourself or your team?
Cut Your Content in Half: How to Write Less and Say More
This article reminds me of the time I saw someone give a presentation on how to give a presentation. It’s beautifully succinct. Corey Eridon starts out with this: “You and your audience have something in common: You want to write less, and they want to read less.” You know this one will be short but sweet.
3 Things You Need For Marketing Automation Success
Author Poornimas Mohandas asks “Do you use your marketing automation platform simply to blast emails? While this is a glaring underutilization of a powerful and feature-rich platform, Gleanster says, this is what 75% of new users do.” According to this article this is how to make your MA a success: 1.) Train and Develop Power Users, 2.) Give Sales Teams Access to Marketing Automation, and 3.) Measure ROI Metrics. Some good reminders and info. to check out.
A Giant Leap for Content Marketing: The Evolution of Brand Journalism
Annie Zelm reminds us “As consumers become increasingly savvy, they don’t want to be interrupted by advertising, even if it’s disguised as journalism. That’s why it’s more important than ever for brand journalism to educate the consumer, use expert voices, and be integrated into every aspect of marketing and beyond. The job of producing quality news no longer belongs to the marketing department alone. It must involve the sales, operations, human resources and executive staff, making the best use of the talents each group has to offer.” Do you think Brand Journalism can bring together these groups? How much synergy does your group share?
Free Social Media Hacks to Fuel Content Marketing
Seven hacks (with examples—love examples) including: Facebook, Twitter, Google+, Pinterest, Instagram and LinkedIn. As Salman Aslam points out, “Leveraging communities and social channels is more important than ever as your target audience does not rely on search engines today, they hangout in groups, follow hashtags and lists, like pages to consume information.” Some great ways to bring additional exposure and traffic to your content and website.
Social Media and Smartphone Facts: Review of Why Men Look For Business & Love While Women Seek Games & Knowledge
Nice infographic by Ruby Media Corporation with some Tweetable facts. These converging platforms [social and mobile] are considered to be one of the biggest disruptive trends, as trivial as changing society’s shopping habits and as critical as changing government through popular revolutions. And as in real life, men and women differ in using social media and their mobile devices. Duh!