We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
7 Things Your Competitors Can Teach You About Content Marketing
I like the way author, Tinashe Nyaruwanga, says this: “It’s no longer enough to simply produce good content. You have to stand out above the muddle and jumble.” Here’s how: Tell Stories, Go Visual, Evoke Emotion, Youtility, Entertain, Solve Customer Problems, and Build a Tribe. Definitely worth a read.
Send the Letter, Build the Relationship and Close the Sale
Everyone loves to get mail. Abby Halverson shares why handwritten notes make a difference and how to further build the relationship and close the sale. Nice infographic too. Convinced to give it a try? She also tells how to write that letter here.
Why Your Marketing Content Is Not Sales-Ready
Check out Edge Coble’s five suggestions to better help marketers create sales-ready content. It benefits everyone if it’s both focused on the sales reps’ needs and resonates with buyers. Read more to see what Coble says about all five: The Offering, Buyer’s Journey Stage, Sales Rep Type, Vertical, and Buyer Persona.
Content Marketing: 3 Overlooked Content Sources
I’ll give them to you here, but don’t skip reading Brad Miller’s article to get all the good nuggets of information including examples of HOW to get more content from each of these commonly overlooked areas. 1. Events and Speaking Engagements, 2. Hosted/Recorded Brainstorming Sessions, 3. Previous Content.
Six Easy Metrics to Measure an Influence Marketing Campaign
Danny Brown says it well: “Determining the end goal allows you to chart a path back from there and identify the milestones and metrics that matter….. Get this part right, and your influence campaign will move from being a nice to have to becoming an essential part of the puzzle. Nice, clear article with a couple of great graphics.
As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger. So what are you to do with this new focus on visuals? Kevan Lee shares some of his favorite ideas, tips, and tools in A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images
Last week I recalled a presentation I heard, on giving a presentation and I shared a short but sweet article about how to keep it short and sweet (cut your content in half). This week I give you a list of lists: 25 List Posts No Self-Respecting Social Marketer Should Ignore with over 500 tips for you to absorb. Brought to you by Team Caffeine (seems appropriate somehow, don’t you think? Poor some coffee and dive in!).
Defining the Modern Marketer: Why Grit Matters Most
Roland Smart says “Unique talent and applied knowledge are absolutely necessary, but they’re ultimately insufficient. And there’s something else that matters a lot more.” Answer? Grit. This is true in more ways than just sales and Marketing. Really good stuff.
Stealing Ideas from Baseball to Change the Game of Sales Enablement
Read about what Scott Santucci calls “radical simplicity”. He says it works. Of this report, he also says his purpose is “to provide you with the rigor, internal messaging, pictures, concepts, and tips you will need to start simplifying your selling system.” Do you think he delivered?
Social Selling: 1 Big Idea To Be 38x More Effective
Two words. Employee Advocacy. Once employed, making it easy is essential according to Ken Krogue. He also says “if you facilitate your employees to use this concept to its fullest advantage, you may gain access to one of the world’s most committed, aligned, and imaginative social selling and social media tools… your own team.” Sounds like a good idea!