In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

Eight Tips to Kick Summer’s Butt
And have fun doing it!
Today’s the first official day of summer so it’s very timely Tracey Parsons gives marketers eight quick (and insightful) tips on how to both enjoy and survive summer.   Read why, for Tracey, summer means “crazy town”. Does the onset of summer change your marketing world?

9 Content Marketing Growth Hacks to Drive Traffic and Conversions
Garrett Moon
shows us how to apply growth hacking principles to our content to achieve fast-paced traffic growth. He admits it’s not all about tricks and games.  Sometimes it is just hard work at the keyboard.  Really good stuff.

What Your Team Needs to Boost Content Marketing Collaboration
MarketingWise shares their Top 5 Tips for EFFICIENT creation and delivery of content marketing materials.  The results?  Heralding your company’s message effectively and ultimately, driving sales.

New Lead Management Research: Walk Before You Run
Maribeth Ross
has a new research paper (check out the article for a link to read it in-full) and graciously provided what she calls the “gist of it” in this article.  She says the research painted a really compelling picture that shows WHY and WHERE companies are falling off in their lead management implementation.  Can you relate?

5 MYTHS OF CONTENT MARKETING DEBUNKED
Matt Creamer describes content marketing as hot (among other things) but as he says “like anything with real heat, it’s gotten a bit distorted”.   Using some great examples, Matt’s doing his part to correct some popular misconceptions. Have you fallen for any of these?

3 Ways to Lose Money with Marketing Automation
We hear a lot bout what TO do– and that’s good.  It’s also a good idea to know what NOT to do.  Check out this article for some common marketing automation failures and tips for how to get past them, courtesy of Mark Cerminaro.

5 Free Content Tools to Enhance Your Social Media Marketing
Kiera Stein
bring us an engaging article with five FREE tools to help you avoid the same tired ways of sharing content.  I’m excited to try out the first one especially.

Content Marketing Minds: Nail the Copy or Get Hammered
Holy cow….there’s a lot of good info. here.  Barry Feldman has been writing marketing content for 25 years, so it’s on good authority he gives us:

  • A “you can do this” pep talk
  • A “how to get started” lesson
  • A lesson on the fundamentals of copywriting
  • Common mistakes found in bad writing
  • A link to a 30 minute video tutorial
  • Three keys to writing in 2014
  • And a bunch more


6 Simple Tips For Using Online Research In Your Content Marketing By Julie Neidlinger
If you check out this post every week (thank you)– then you know I recently referenced a presentation on giving a presentation, short article about how cut your content in half, and last week– a list of lists.  I can’t promise I can keep this up— because it’s been completely unplanned….but this week I feature a well-researched article about  researching articles.  And this is GOOD.  Wonderful examples too.

Solving the Six Biggest Problems with B2B Sales Support Training
Michael Cannon’s article has no pictures…just so you know.  But it is solid.  He sums up his own article the best:  “It’s critically important that you have the right producer and actor for your sales training, meaning that they have the knowledge, development and delivery skills to implement the solutions above, and that you get Sales excited about the opportunity, confident that it can be successful, and committed to “start selling” the value of your product.”