In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here’s some of what we’re reading:

Why I Teach Sales People to Read
Check out this quick read byJill Rowley about how she teaches sales people how to read what their buyers read. “This is absolutely essential if you want to connect with – and engage – your buyers.”  She also says, “It’s not enough just to read. You also need to share this content across your social networks.”  What are you reading?  Do you know what your buyers are reading?

How to Please Google in a Post-Hummingbird World
Adam de Jong does a good job of not only explaining Hummingbird, but how to create Hummingbird-friendly content.  He says “you need a content-centric SEO strategy that is optimized around customer interest and based on their behavior, rather than their keywords alone.” If you haven’t already learned about these changes, here’s a great place to start.

Content Marketing Optimization: Focus on ‘Critical Few’ Metrics
One of Jake Dimare’s goals in this article is for you to gain the knowledge you need to help you find your own “critical few” metrics and grow incrementally better at measuring and communicating success.  This forces us to think about business outcomes instead of obsessing over the full complement of raw data typically available and it also allows us to communicate more successfully with leadership.  It can also get your content team excited about the work they do as individuals and as a team.

3 Content Marketing Planning and Productivity Tips
Jeff Korhan offers some tips to help cross the annual midpoint, an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. Even though the lazy summer can thwart these efforts, check out Jeff’s tips.  Now is the time for ramping up to still accomplish annual objectives, or even raise targets if everything is working out well.

21 of the best B2B growth tactics to test
David Arnoux agrees growth hacking is not simply a series of tricks or tactics, but a mindset to do what it takes to grow a company. It is data-driven and dovetails quite a bit with online marketing.  Each of the 21 B2B growth hacks he lists could be articles in themselves, but he keeps it brief.  Worth a read.

How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides
Kevin Lee’s article (posted back in April)  is so good.  He says “Developing a voice for your social media marketing can lead to a better overall experience for your customers and also for you.  A voice helps you connect with your audience in an endearing way. The payoffs can be big.”  He gives both methods and examples as well as tips.  Love it.

Market Your Marketing:  Make Sales Content Champions
Taylor Radey says “In addition to a content distribution strategy of your own, your content marketing’s ROI can be amplified by tapping into some of your organization’s most active players: the sales team.”  Here are some tips on creating closer alignment between marketing and sales, by encouraging sales to become content champions.

Why Long Form Content Marketing Works, And Why It Doesn’t
Joshua Steimle tells us what Long Form Content Marketing is, why (when done right) it works, and when it doesn’t.  If you’re looking for a bulleted list of tips for creating your next long form content marketing piece, here you go!

3 Foolproof Ways to Create Contagious Content
Marcus Ho asks, “Do you have a conscious thought process or framework to follow for producing content?”  Even if you do, read more about his three great tips:  1. Practical Value, 2. Surprise, and 3. Trending Triggers.  Make your audience want to share your content.