This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

In particular for sales reps and business development professionals who work on a named account basis (and have a specific set of companies they’re targeting), depth of insight and intelligence on those companies can be a key competitive advantage and accelerator of the right conversations.  Traditionally, researching and compiling this information has been time consuming and messy.  Even with the proliferation of information available online, getting it all together and keeping it updated has often been a hassle.

That’s where FirstRain really shines.  You tell them what companies you’re targeting, including the type of engagement or business relationship you’re interested in.  They then filter the entire Web for information about the company and specifically related to your focus areas, and share it for you in one easy-to-use Web interface.

You can sign up for alerts on breaking news of conversations pertinent to your field of work, and add new companies at any time.

Huge time saver, and I’ve found it a source of intelligence I’m sure I wouldn’t have found anywhere else.

Worth a look.